Hybrid Marketing Content Specialist Marketing Content Specialist

Join an Early-Stage Tech Startup as a Content Marketing Specialist! We're working with a fully remote tech startup, founded in Amsterdam, to find a creative and strategic Content Marketing Specialist. This startup is in an exciting growth phase, with a small, dedicated team of about 10 colleagues, and plans to double in size soon.

After five years of refining their product, they’re now scaling a two-sided marketplace in the travel & hospitality industry. If you’re passionate about content creation and want to play a key role in building brand awareness and driving product engagement, this could be the perfect opportunity for you.

About the role

As a Content Marketing Specialist, you’ll be at the forefront of crafting compelling content that enhances brand awareness, drives product virality, and boosts user engagement. You’ll create content for both the platform/website and various marketing channels, working closely with a small marketing team and collaborating with external consultants. Your content will play a crucial role in attracting and retaining users on both the B2B and B2C sides of the marketplace.

What you’ll do

• Content creation: Develop high-quality, engaging content for the platform, including blogs, articles, landing pages, and user guides. Ensure all content aligns with the brand’s voice and objectives.
• Content marketing: Plan and execute content marketing campaigns that increase brand awareness and product visibility. Create content for email marketing, social media, and other digital channels.
• SEO optimization: Optimize content for search engines to improve organic visibility and drive traffic to the platform. Work with SEO tools and analytics to continuously refine your strategy.
• Collaborative projects: Work closely with the marketing team to brainstorm and execute content strategies. Collaborate with external consultants on larger campaigns and specialized content needs.
• Content for engagement: Develop content that fosters community engagement and encourages interaction on the platform, such as user stories, testimonials, and case studies.
• Brand storytelling: Craft compelling narratives that communicate the startup’s mission, vision, and values, helping to build a strong and recognizable brand identity.
• Content performance: Monitor and analyze content performance using tools like Google Analytics and social media insights. Adjust strategies based on data to maximize impact.

Who you are

• Experienced: 2-4 years of experience in content creation and content marketing, preferably within a startup or fast-paced environment.
• Creative: Strong creative writing skills with the ability to adapt your style to different audiences and channels.
• Strategic: Understanding of content marketing best practices and how to leverage content to achieve broader marketing goals.
• SEO-savvy: Experience with SEO tools and techniques, with a proven ability to create content that ranks and drives traffic.
• Collaborative: Enjoys working closely with a small team and is comfortable collaborating with external consultants.
• Self-motivated: Thrives in a remote-first, fast-paced environment where you can take initiative and lead content projects.
• Passionate: Excited about creating content that not only informs but also inspires and engages users in the travel & hospitality industry.

Why join?

• Remote-first: Work from anywhere with the flexibility to manage your own schedule.
• Creative freedom: Shape the voice and narrative of a growing brand, with the opportunity to innovate and make a real impact.
• Collaborative team: Join a small, tight-knit marketing team where your contributions are valued and your ideas are heard.
• Growth potential: As the company scales, so do your opportunities for personal and professional development.

If you’re eager to create content that drives engagement and builds a brand in an exciting industry, we’d love to hear from you!