Hybrid Field Marketing Consultant Field Marketing Consultant with verification

About the Company:

Sendbird is a leading company in the global market dedicated to delivering exceptional communication solutions. Our mission is to connect people and businesses through innovative technology. We foster a culture of collaboration, creativity, and inclusivity. We are seeking additional help for our Marketing team to support demand generation through field marketing.

About the Role:

The Marketing Consultant for Sendbird's EMEA market will drive pipeline growth. The consultant will be responsible for achieving a target pipeline through various strategic projects and initiatives. We expect this engagement to run for three months (September - November) and require approximately 30 hours/week. We can set up an hourly rate or invoice for time/materials.

Projects include:

• 2 x London-based conferences/tradeshows
• 1 x London VIP dinner
• 1 x recurring webinar targeted at EMEA audience

Scope and timeline could expand into the following programs, upon mutual agreement:

ABM

• Partner with regional sales leader to specify target ICP criteria and account target list
• Approach evergreen marketing programs in a more targeted, 1:1, 1:few manner, e.g., curated local dinners or small hackathons, vertical-specific webinars with guest speakers, partnered events with complementary software vendors
• Paid social, working with a global paid acquisition manager
• Personalized landing page tests, working with design and web manager
• Direct mail

Localization

• Assets
• Paid search and social ads

Additional context

• Most of Sendbird's marketing is based in the US (Pacific time zone); some evening meetings are required.
• A Marketing Operations team is in place to partner on processes, routing, etc.
• A web manager is in the seat to partner on landing page optimization and tests.