Remote Public Relations Consultant (Contractor)

A Bit About Us

At Thryv, we are a team fiercely devoted to the success of local businesses. We’ve been around in one form or another for more than 125 years, always with one goal in mind — helping small businesses compete and win. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

Alongside providing leading-edge digital, marketing and directory services, we help more Australian businesses connect with their customers through the Thryv platform, giving them a world-class edge in technology.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable to paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Your Future Role

Join our team as a PR Consultant (Contractor) and make a significant impact! In this role, you’ll be instrumental in developing and executing strategic PR campaigns. Your responsibilities will include enhancing brand awareness, securing media coverage, and positioning Thryv as a thought leader in the SMB SaaS industry. Collaborate closely with our US Director of PR to align global PR strategies.

This role is a Part-Time, Contractor Position commencing at the beginning of September 2024, reporting to the Manager, Marketing & Product Marketing.

Ideal Candidate

We seek a dynamic PR professional with strategic vision and excellent communication skills. This individual will contribute to enhancing brand awareness, securing media coverage, and positioning Thryv as a thought leader in the SMB SaaS industry.

Your Responsibilities

In this role you will be responsible for, but not limited to:

• Strategic Planning: Work with Thryv’s US PR head to develop and implement comprehensive PR strategies aligned with business objectives and target audiences. Identify key messaging and storytelling opportunities to build brand visibility and elevate brand reputation.
• Media Relations: Compile, research and manage media lists across broadcast, podcast, online and print media outlets. Cultivate and maintain relationships with journalists, bloggers, industry analysts, and other media contacts. Pitch compelling story angles, press releases, and contributed articles to secure coverage in relevant publications and media outlets. Respond to media enquiries for the relevant Thryv brand/s.
• Content Creation: Work with Thryv’s US PR head to proactively develop a quarterly press release pipeline that also includes contributed content. Write and edit press releases, media pitches, blog posts, byline articles, and other content materials. Ensure all content is tailored to target audiences and effectively communicates Thryv's value proposition and key messages.
• Thought Leadership: Identify speaking opportunities, panel discussions, and industry events for Thryv subject matter experts. Prepare briefing materials, talking points, and presentation decks to position them as expert sources in the SaaS space.
• Social Media Engagement: Collaborate with our global content team to amplify PR efforts and engage with target audiences.
• Campaign Measurement: Leverage software to monitor and analyse the effectiveness of PR campaigns and media coverage. Track key performance indicators, such as media mentions and brand sentiment, and provide regular reports and insights to internal stakeholders.
• Brand Reputation Management: Proactively monitor news coverage, industry trends, and online conversations related to Thryv, its brands, and its competitors. Identify potential reputational risks or crisis situations and develop proactive strategies to mitigate negative impacts.
  
  
  

What You Offer

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
• 5+ years of experience in public relations or communications roles, preferably within the technology or SaaS industry.
• Strong understanding of the Australian media landscape, including digital and traditional outlets, and proven success in securing media placements.
• Strong influencing skills.
• Excellent writing, editing, and verbal communication skills, with the ability to craft compelling narratives and messages for different audiences.
• Demonstrated experience in developing and executing successful PR campaigns, from strategy development to implementation and measurement.
• Strategic thinker with a proactive approach to identifying opportunities and solving problems.
• Ability to work both collaboratively and independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and ability to build relationships with internal stakeholders, media contacts, and industry influencers.
• Proficiency in PR measurement tools/software.
  
  
  

What We Offer

• Become part of one of the leading SaaS and platforms businesses on the Australian market.
• Learning and development support, internal growth opportunities.
• Companywide and team events to celebrate success.
• A diverse and collaborative team culture.
• A competitive salary and bonus structure.
• Access to EAP.
• Access to hundreds of discounts and savings with external retailers.
  
  
  

Next Steps

With this role commencing at the beginning of September 2024, apply now (via the link) to become a part of the Thryv family working within the Marketing team as a key contact for Thryv.

Please feel free to reach out to Shannon Rooney, Team Leader, Talent Acquisition at Thryv on 0467 863 834 or [email protected] for a confidential discussion.

Please note direct applications will be deemed as ineligible for shortlisting for this role.