Remote Website and SEO manager

Website + SEO Manager

About Phrase

Phrase is the world's most comprehensive localization platform, renowned for automating, managing, and translating content to foster deeper customer connections and accelerate global business growth. Trusted by industry leaders like Uber, Shopify, and Volkswagen, Phrase is transforming how businesses engage with their audiences across languages and cultures.

Role Overview

As the Website & SEO Manager at Phrase, you'll play a leading role in enhancing our online web presence, driving organic traffic from our target ICP that converts, and ensuring our global, multi-lingual website is a powerful communication tool. Reporting to the Global Head of Demand Generation, you'll lead the strategy and execution of our website and SEO efforts, working closely with cross-functional teams to deliver a seamless, user-centric web experience that aligns to the overarching demand generation strategy.

Key Responsibilities

• Website Management : Oversee the day-to-day operations of the Phrase website, ensuring it aligns with our brand voice and delivers against our business objectives and maintains a strict governance process around publishing.
• SEO Strategy : Develop and implement SEO strategies that drive traffic that converts from our ICP, improve search engine rankings, and maximize ROI. Develop a keyphrase strategy that prioritizes an approach where searcher intent is paramount.
• Content Optimization : Collaborate with the content team to optimize on-page elements, ensuring all content is SEO-friendly, meets user needs and continually improves enquiry rate.
• Performance Monitoring : Use analytics tools to track website performance daily, identify areas for improvement and action them proactively. Keep the customer at the forefront of your thinking, implementing strategies to enhance user experience and conversion rates at all times.
• Cross-functional Collaboration : Work with product marketing, product, and design teams to ensure the website fully supports campaign objectives and new product launches.
• Technical SEO : Identify and resolve technical SEO issues, ensuring the website is optimized for search engine crawlers and follows best practices.
• Stay Updated : Keep abreast of the latest SEO trends, search engine algorithm updates, and industry best practices to maintain a competitive edge.

Key Requirements

• 5+ years of demonstrable experience in global website management and SEO, preferably in a tech or SaaS environment targeting Enterprise clients
• Hands-on expertise in working in WordPress CMS, structuring wireframes, establishing publishing workflows and managing user permissions
• Strong understanding of modern SEO principles, tools, and best practices.
• Proficiency in all web analytics tools (including, GA4, GTM, GSC, SEMrush etc).
• Further experience with content management systems, HTML, CSS, and JavaScript is beneficial.
• Excellent analytical, problem-solving, and project management skills.You’ll be obsessed with data.
• Ability to work effectively in a fast-paced, cross-functional environment.
• Strong communication, presenting and interpersonal skills.The ability to distill complex issues and present at the appropriate level for varying stakeholders.
• You’ll be measured on website conversion rates, so a fixation on attracting the correct site visitors and driving subsequent enquiry that results in closed won, is key. More than just vanity metrics.

What you’ll get:

• Work experience in a successful and growing global SaaS company
• Be part of an international team of 300+ in Europe, Japan, and the Americas
• Expert colleagues in their field who are determined to build the best localization platform on the market
• An agile work environment, where it is encouraged to take smart risks
• Take part in a culture full of trust, support and loyalty, where respectful and open feedback is valued
• A positive, open-minded, and innovative atmosphere
• Support in your professional development and personal career goals

What's on top:

• 4 Company holidays additional to your regular holidays (1 day per quarter where the entire company is off to celebrate our achievements).
• Your birthday is off because it is important to celebrate you as well.
• 2 Giveback days where you can support the local community, volunteer, and/or participate in charity events and activities.
• Professional and extensive onboarding.
• Learning & development through Phrase learning and a dedicated ChatGPT Plus user license
• Additional local benefits depending on the entity you're hired at, just ask your Talent Acquisition Partner.

At Phrase we believe in the critical importance of diversity in all its forms and intersectionalities, and are committed to ensuring that the people we interview reflect this diversity. We therefore strongly encourage people of any identity to apply for our exciting career opportunities. We have taken an active decision to make our work environment inclusive every day, starting at the very beginning of your Phrase experience.

We value and welcome different perspectives, experiences and backgrounds as we believe that these differences make our team even stronger on our mission of opening the door to global business by giving everybody access to the content they need in the language they speak.