About the job
PowerAPI is seeking a dynamic and innovative Product Marketing Manager to join our team of dedicated professionals. As part of a forward-thinking company that specializes in intelligent, modular, and composable commerce platform & APIs, you will play a pivotal role in launching the product marketing strategy.
Our ideal candidate values accessibility, accountability, and creativity, and is committed to driving performance and fostering a culture of diversity and inclusion.
At PowerAPI, we believe in the power of teamwork, integrity, and continuous innovation, and we are looking for a leader who shares our passion for delivering exceptional, customizable commerce experiences. Join us and leverage cutting-edge technology to empower businesses and make a tangible impact in the industry.
Tasks
Our ideal candidate values accessibility, accountability, and creativity, and is committed to driving performance and fostering a culture of diversity and inclusion.
At PowerAPI, we believe in the power of teamwork, integrity, and continuous innovation, and we are looking for a leader who shares our passion for delivering exceptional, customizable commerce experiences. Join us and leverage cutting-edge technology to empower businesses and make a tangible impact in the industry.
Tasks
- Develop and execute comprehensive marketing plans to promote PowerAPI's suite of commerce modules, ensuring alignment with company objectives and market trends.
- Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure cohesive messaging and successful product launches.
- Conduct market research and competitive analysis to identify opportunities for product differentiation and growth, providing actionable insights to guide strategic decisions.
- Create compelling marketing content, such as product briefs, whitepapers, case studies, and social media posts, to effectively communicate the benefits and features of PowerAPI's offerings.
- Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and report on key metrics to stakeholders.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in product marketing, preferably within the software development industry.
- Strong understanding of API technology and its applications in commerce platforms.
- Excellent communication and collaboration skills, with a proven ability to work effectively in cross-functional teams.
- Demonstrated ability to develop and execute successful marketing strategies and campaigns.
