About the job
Company
AppHub is a growing family of app solutions for eCommerce merchants. We acquire, grow, and create software apps for e-commerce merchants on Shopify. We provide a wide scope of app solutions, from shipping to marketing to sales conversion and beyond for merchants. Our integrated and bundled solutions create a more seamless experience across merchants' business process lifecycle so they can focus on what's important.
We have exciting technology, are on a rare trajectory of growth, and are passionate about providing the best products and experience in the marketplace. We attract the best and the brightest. Therefore, we believe in empowering people to do what they do best, from our app developers to our operations leaders and every aspect of our business.
Role
As a Product Marketing Manager at AppHub, you will be responsible for driving the success of our products in the market. You will gather and analyze market data, develop compelling product positioning and messaging, plan and execute product launches, and enable our sales team with the necessary tools and resources. Your insights will shape our marketing strategies, and your collaboration with cross-functional teams will ensure the cohesive and effective promotion of our products.
The ideal candidate will have a strong product-led growth background and think of the customer’s journey end-to-end, from acquisition actions to in-product experiences.
Skill Requirements:
- Market Intelligence: Analyze market trends, understand customer needs, and identify target segments to inform product strategies.
- Product Positioning and Messaging: Develop clear, compelling, and consistent product messaging that differentiates our offerings.
- Product Launch and Go-to-Market Strategy: Plan and execute product launches, and develop strategies to drive product adoption and revenue goals.
- Sales Enablement: Equip the sales team with tools, resources, and training to effectively sell our products, including creating sales collateral.
- Content Creation and Management: Develop and manage a content calendar, and create high-quality content for various channels.
- Customer Insights: Conduct interviews, surveys, and focus groups to gather insights that inform product development and marketing.
- Performance Measurement: Measure and report on the performance of product marketing initiatives, adjusting strategies to optimize outcomes.
- Cross-functional Collaboration: Work closely with product management, sales, design, and marketing teams to ensure alignment and effective promotion.
- Advocacy and Thought Leadership: Build relationships with key customers and gather market feedback to inform product improvements.
Background
- Minimum of 3+ years of product marketing experience
- Ecommerce B2B SaaS experience is highly preferred, especially Shopify ecosystem
- Powerful storyteller: written, verbal, and visual
- Demonstrated track record of creating customer segment oriented campaigns to drive new customer acquisition, deepen engagement & retention
- Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
- Outstanding project management skills
- Ability to come up to speed on complex technical topics quickly and translate them into clear, compelling messaging that drives action
- Self-starter and ability to be ready to roll-up your sleeves and get things done
- Ability to operate autonomously in fast-paced environments where competitors, products, and customer segments are evolving quickly.
- Demonstrated ability to collaborate effectively across multiple teams
Expectations
- People: A fun, passionate, and collaborative workplace.
- Growth: An environment where you will be working in one of the hotter, faster growing industries over the next 5 years.
Compensation: Competitive salary, benefits, bonus, and equity.
