Company

Softdocs is a leading remote enterprise Software as a Service (SaaS) company specializing in serving Higher Education and K12 institutions, as well as State and Local Government through Etrieve, an enterprise content management (ECM) platform. With a remarkable 25-year history, Softdocs is committed to promoting educational and governmental equity by eliminating inefficiencies. Our core values of candor, collaboration, curiosity, grit, and inclusivity shape our approach to providing innovative solutions.

Position Description

Softdocs is currently seeking an intern to join our Marketing team. This paid internship will work to support Softdocs’ community of prospective Higher Education, K-12, and State & Local Government clients.

Responsibilities

Specific tasks will include, but are not limited to:

General Marketing Support

• Analyze data patterns (e.g., Zoom webinar registration buyer intent response = X) and execute corresponding actions (e.g., match contact to account, generate timing campaign sequences).
• Aid in cleansing pre/post lists for conferences, campaigns, etc.
• Assist with distribution list creation for webinars and uploading them into Pardot.
• Collaborate with Campaign & Content Manager to develop campaigns for tradeshows, happy hours, webinars, etc.
• Support campaign efforts in Salesforce for data and member accuracy
• Support efforts to maintain graphics library in Pardot.
• Researching higher education and K-12 demographic data like student population, addresses, and institution type
• Working with our sales team on specific outreach initiatives and searching for data specific to their needs
• Hunting for contacts based on personas on institution webpages, directories, and LinkedIn
  
  

Tradeshows and Events Support

• Create calendar holds for attendees for exhibiting hours, speaking sessions, and happy hours
• Order swag and collateral shipments for events
• Maintain inventory quantities on swag site, ensuring adequate stock levels, tracking proofs, order approvals, etc.
• Coordinate events calendar with social media postings; assign tasks to ensure pre or post-event social posts for each event.
• Assist with developing and maintaining verticalized rotating decks for each event; adapt specialty slides and distribute decks accordingly (ensure correct deck is used in booth).
• Assist with tracking, developing, and submitting session submissions for upcoming events.
• Follow up on session completion for each event.
  
  

Website Support

• Assist in adding events to the website
• Monitor social engagement across all platforms
  
  

Internship Outcomes

• Contribute to employer branding, website, campaigns, and tradeshows
• Learn Salesforce Lightening, Pardot/Engagement Studio, Outreach.io, and ZoomInfo
• Gain understanding of sales funnel and marketing lead generation
• Achieve an understanding for how a SaaS software company works
  
  

Requirements

• Applicants must be sophomores, juniors, or seniors with at least a 3.0 GPA, extremely strong communication skills (verbal + written), willingness to go the extra mile and a desire to help grow the business and learn at the same time. Applicants who seek to use this internship for school credit, is possible.
  
  

Applicants must be legally authorized to work in the United States. Final offers of employment are contingent upon the successful completion of a background check.