Public Information Coordinator I en Collier County, FL

About the Department

Provides professional and technical support to promote the products, services and digital initiatives of the assigned Division(s). Work involves creating and producing a wide variety of print material and web content which require the use of graphic skills and ability to maintain social networking sites; developing and posting original material for use in online and print campaigns, social media and television programming; and coordinating promotional campaigns and digital services for event programming and marketing.

Position Duties

• Plans, develops, designs, and produces a wide variety of print materials for the assigned division(s), to include various flyers, brochures, advertisements, etc.; performs full range of production duties, which vary depending upon the nature and characteristics of the materials being produced; production duties may include planning material, defining concept and identifying target audiences, performing graphic design work, determining layout, writing and/or editing copy, selecting pictures, copying or coordinating printing, and distributing the final product.
  
• Oversees all social media and digital marketing efforts and enhancements to websites on behalf of Division or business unit; coordinates all e-marketing efforts and maintains distribution lists for marketing purposes.
  
• Writes and distributes press releases and news articles to the local media and to national publications; serves as liaison to the press, other media representatives, and coordinates social media marketing programs among all contracted vendors in marketing Collier County as a tourism destination through the use of all available digital marketing channels; tracks and coordinates monthly reporting of digital marketing analytics from contracted agencies; alerts supervisor of potentially sensitive issues and/or concerns.
  
• Participates in public relations campaigns and promotional work for assigned Division(s); markets Division programs to the community in order to obtain the community’s support, interest and participation; Utilizes multiple media, to include print, radio, television, web, outdoor, direct mail, etc. as appropriate.
  
• Assists in providing information to the public; assists with disseminating information during emergencies; organizes and coordinates special events/promotions as assigned; creates and chairs subcommittees as needed; plans and coordinates logistical items; markets and/or advertises events; and assists with setting up for community events.
  
• Research and purchase equipment as needed.
  

Minimum Qualifications

• Associate degree required.
  
• Two (2) years of related experience.
  
• Candidates without a degree should possess two (2) additional years of related experience.
  
• Fingerprinting required.
  
  LICENSES/CERTIFICATES:
  
• Must possess and maintain a valid Florida Driver’s License with any applicable endorsement(s) to drive a County vehicle as provided in CMA 5805.
  

Other Qualifications

• Salary offers above the minimum pay grade may be considered based on qualifications. 
• Essential Employees may be required to work during an undeclared or declared emergency.  The County’s Administrative Office will determine who will be required to work on an incident-by-incident basis.
• This job posting is not intended to be an all-inclusive list of responsibilities, skills, or working conditions associated with the position.