Hybrid District Enrollment and Marketing Specialist at Iowa City Community School District

Qualifications:

• Bachelor’s degree in communications, marketing, or related field preferred.
• 3-5 years of experience working in a K-12 education system is preferred.
• Excellent customer service skills.
• Excellent verbal and written communication skills.
• Strong understanding of enrollment management principles, including student recruitment and registration.
• Experience developing and/or managing institution-wide processes or procedures.
• Experience managing student records in, as well as pulling and utilizing data from, an enrollment-based student information system (SIS), with a clear understanding of the importance of confidentiality.
• Proficiency using standard office technology applications (word processing, database, spreadsheets), with willingness to learn new technology as the need arises.
• Such alternatives to the above qualifications as the District may find appropriate and acceptable.

Reports To:

•  Executive Director of Community Relations

Supervises: NA 

Job Goal(s):

Performs the full range of professional duties required to support the Community Relations Department, including the performance of complex and/or sensitive activities; may manage large-scale, long-term projects; and performs related duties as required or assigned. 

Position Responsibilities: 

• Serve as a key point of contact for families throughout the registration and enrollment process, providing a welcoming and inclusive experience.
• Offer personalized support to new and returning families, both in-person and virtually, guiding them through online registration, document submission, and general enrollment questions.
• Coordinate interpreter services and ensure accessible communication for families who speak languages other than English, helping remove barriers to enrollment.
• Support marketing and outreach efforts to promote the district and attract new families.
• Provide enrollment and program information to prospective families; schedule school tours, respond to inquiries, and distribute promotional content highlighting offerings.
• Serve as a knowledgeable resource on district enrollment policies, timelines, and procedures, offering support to school staff and administrators as needed.
• Contribute to the development and maintenance of clear, engaging registration content across district websites and platforms.
• Perform duties related to both enrollment operations and marketing functions as assigned to support district goals.
• Perform the below job-specific tasks as part of fulfilling Position Responsibilities.

Job-Specific Responsibilities 

• Coordinate and support all district-wide registration and enrollment events, ensuring a welcoming and efficient experience for families.
• Manage, review, and verify required enrollment documentation, including proof of residency, immunization records, and birth certificates.
• Oversee Kindergarten and Preschool registration in collaboration with the Teaching & Learning and Community Relations departments.
• Maintain and regularly update enrollment materials, online registration platforms, and district webpages to ensure clear and accessible information for families.
• Develop strategies to increase student enrollment and retention, including outreach efforts targeting prospective families within and beyond district boundaries.
• Monitor enrollment trends and barriers; gather feedback from families to help inform continuous improvement in registration processes.
• Collaborate with school administrators, school-based staff, counselors, and district departments (e.g., transportation, student services, special education) to support smooth transitions and consistent communication for new families.
• Coordinate the collection and processing of student records requests, ensuring accuracy, confidentiality, and timely fulfillment.
• Perform other duties as assigned.

Terms of Employment:  

Year-Round Position -  Salary and calendar year to be evaluated in accordance with Board Policy of the Iowa City Community School District.   

Evaluation: 

Performance of this job will be evaluated in accordance with the provisions of the District’s policy on Evaluation, State Statute, and any applicable Collective Bargaining Agreement.