Hybrid PART Executive Director at City of Petersburg, VA

About the Department

The Executive Director is the chief executive officer of the Petersburg Area Regional Tourism Corporation and is responsible for the strategic leadership, management, and operations of the organization. This role involves developing and implementing marketing strategies, fostering partnerships, and advocating for the region's tourism industry. The Executive Director will work closely with the Board of Directors and other stakeholders to enhance the visibility and economic impact of tourism in the region.   While the Executive Director reports to the PART Board, the position is included in the City of Petersburg’s allotment of full-time employees for the purpose of providing benefits and is therefore subject to the City’s personnel policies.

Position Duties

Essential Functions:

Strategic Leadership:

Develop and execute a comprehensive strategic plan to promote the region as a premier travel destination.
Lead initiatives to increase tourism and enhance the visitor experience in the participating localities.
Foster strong relationships with local government officials, business leaders, and other stakeholders.

Marketing and Promotion:

Oversee the development and implementation of marketing campaigns, including digital, print, and social media.
Collaborate with regional partners to create cohesive and effective branding strategies.
Represent the organization at local, state, and national tourism events and conferences.

Partnership and Stakeholder Engagement:

Build and maintain partnerships with tourism-related businesses, cultural institutions, and community organizations.
Work with the Board of Directors to identify and secure funding opportunities, including grants and sponsorships.
Engage with the media and public to promote the region's attractions and events.

Operational Management:

Manage the organization's budget, financial planning, and reporting.
Oversee the recruitment, development, and management of staff and volunteers.
Ensure compliance with all legal and regulatory requirements.

Board Collaboration:

Serve as the primary liaison between the organization and the Board of Directors.
Prepare and present regular reports on the organization's activities, performance, and strategic direction.
Support the Board in governance and decision-making processes.

Minimum Qualifications

Minimum Education and Experience Requirements:

Bachelor's degree in tourism, marketing, business administration or a related field (advanced degree preferred).
Proven experience in a leadership role within the tourism or hospitality industry.
Strong understanding of marketing, branding, and public relations strategies.
Excellent communication, interpersonal, and organizational skills.
Ability to build and maintain relationships with diverse stakeholders.
Demonstrated financial acumen and experience managing budgets.
Passion for promoting regional tourism and a deep understanding of the local area's 

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