Hybrid Manager Channel Marketing at GAINSCO

Are You Driven?® We Are.

We are a company of driven, enthusiastic, and determined people. We celebrate achievement and success.  We foster innovation, determination, and recognition. Because of that, our employees feel recognized and rewarded for the contributions they make daily. At GAINSCO, it is our people that set us apart.

If you are looking for a place where you can make a difference, understand how your work impacts the company, and be recognized for your efforts and passion, then GAINSCO is the company for you.

Why Join GAINSCO?

GAINSCO’s work environment rewards engaged individuals who have a desire to contribute and succeed. That’s because our culture encourages individuals to grow their skills as they build their careers. Come join us and become a Champion with GAINSCO.

As Manager, Channel Marketing, you’ll lead the development and execution of marketing strategies that drive customer acquisition, engagement, and retention—primarily through B2B channels. You’ll oversee go-to-market (GTM) campaigns for state, product, and technology launches, manage internal and external marketing resources, and ensure brand consistency across all touchpoints.

What does a MANAGER, CHANNEL MARKETING at GAINSCO do?

• Lead the creation and execution of outcome-driven marketing and communication initiatives.
• Develop GTM strategies for new state entries, product rollouts, and technology enhancements.
• Oversee digital marketing efforts including SEO, SEM, email, social media, and content marketing.
• Manage internal and external marketing resources, including direct reports, contractors, and vendors.
• Collaborate with Sales leadership to align marketing strategies with business goals and agent engagement.
• Maintain a marketing calendar and ensure timely delivery of campaigns and initiatives.
• Use data and analytics to measure campaign performance and optimize future efforts.

• Uphold and evolve GAINSCO’s brand voice, tone, and visual identity across all channels.
• Lead, coach, and develop a high-performing marketing team.
• Foster a collaborative, creative, and inclusive team culture.
• Partner with internal stakeholders across departments to support company-wide initiatives.
• Manage staffing needs, recruitment, onboarding, and performance management.
• Communicate organizational goals and ensure alignment across the team.
• Provide ongoing education and development to keep the team current with industry trends and best practices.

What is required?

Education:

• Bachelor’s degree required, preferred focus in Marketing, Communications, or Business.

Experience:

• 8+ years of progressive marketing experience in a corporate environment.
• 6+ years of experience developing and executing integrated marketing strategies.
• 4+ years of experience managing direct reports and/or external marketing resources.
• Experience in P&C insurance or personal auto (B2B and B2C) preferred.
• Familiarity with Adobe Creative Suite, Asana, Pardot and Salesforce Sales Cloud preferred.
• Proven success in leading B2B marketing campaigns that drive growth and engagement.
• Deep experience in email marketing and digital communications.
• Strong understanding of marketing operations, workflows, and cross-functional collaboration.

Other skills and abilities:

• Hands-on leader who leads by example and adapts to shifting priorities.
• Strong business acumen with the ability to align marketing with strategic goals.
• Excellent communication, presentation, and interpersonal skills.
• Ability to coach, motivate, and influence teams.
• Strategic thinker who removes barriers and fosters innovation.
• Highly organized with strong project management and multitasking abilities.

What else do you need to know?

• Hybrid
• Excellent benefits package: medical & dental, vision insurance, life insurance, short-term and long-term disability insurance.
• Parental Leave Policy
• 401K + Company Match
• PTO Plan + Paid Company determined Holidays.

**Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity**

All offers are contingent upon a successful background investigation (including employment, education, criminal and DMV verification- when applicable) and a pre-employment drug test with results satisfactory to GAINSCO.

GAINSCO is an Equal Employment Opportunity Employer