Hybrid External Communications and Content Senior Manager at Mourant
Mourant · London, United Kingdom · Hybrid
- Junior
- Office in London
About the role
- Develop and drive the global content marketing strategy, ensuring alignment with Mourant’s overall brand narrative, commercial objectives and client-first ethos
- Lead and mentor the Content and External Communications Team, overseeing the creation of compelling thought leadership pieces, articles, white papers and digital content
- Manage external communications efforts, including PR and media relations, to secure press coverage, manage media relationships and uphold Mourant’s reputation
- Collaborate closely with other marketing sub-teams (Campaign & Creative, Digital Marketing, Brand Communications & Engagement) to drive consistent messaging and seamless execution of campaigns and content across channels
- Implement crisis and issues management protocols, working with senior stakeholders to swiftly and effectively respond to external challenges
- Track and report on content performance, PR outcomes and directory results, using data-driven insights to optimise future strategies
- Champion brand consistency by enforcing tone-of-voice guidelines and editorial standards across all external-facing platforms
About you - essential requirements
- Significant experience in external communications, campaign and content creation and PR management, ideally within a professional services or B2B environment
- Proven track record of developing and implementing successful cross channel content strategies that support brand and commercial objectives
- Excellent leadership and people management skills, with the ability to inspire and develop a high-performing team
- Outstanding creative copywriting and editorial skills, with meticulous attention to detail and an ability to convey complex ideas in an engaging, client-friendly manner
- Advanced stakeholder management skills, including the ability to collaborate effectively with senior leaders, lawyers and colleagues across multiple geographies
- Analytical approach, with confidence using data and metrics to evaluate content performance, PR reach and media impact, and to inform continuous improvement
- Commitment to an inclusive, collaborative culture, ensuring high standards of excellence and shared purpose across the wider Marketing team