Hybrid New Product Introduction and Product Marketing Lead at HP, Inc.

New Product Introduction and Product Marketing Lead

Description -

Job Summary
The global marketing team is looking for a marketer to develop and execute against insights-led marketing strategies for new product introductions (NPIs) and sustaining products for the Hybrid Systems portfolio in order to generate awareness, consideration, and preference and helping to drive the business goals and objectives.

Responsibilities

• Develop and drive the product marketing strategy for NPIs and sustaining products and execute against resulting plans.

• Drive end-to-end creation of all Omnichannel assets for NPIs inclusive of naming, value propositions, messaging, landing pages, photography, videos, emails, and social posts.

• Ensure close collaboration with business partners, market marketing partners, and go to market teams to bring to life the 4Ps of marketing.

• Manage marketing agency to develop impactful positioning and marketing assets that are delivered on time and drive measurable results.

• Manage functional budgets and forecasting for assigned product line(s).

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 4-7 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $82,800 to $125,050 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

25%

Relocation -

No

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement

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