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Hybrid Associate Brand Manager, Cetaphil Face at Galderma

Galderma · Miami, United States Of America · Hybrid

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Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

 

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

 

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

We are looking for a strategic, detail-oriented, and consumer-first Associate Brand Manager (ABM) to support the U.S. commercialization, innovation, and core portfolio management for Cetaphil Skincare. This role plays a key part in ensuring the continued success of the brand—supporting both the development of new products and the optimization of existing SKUs across U.S. retail channels.

This ABM will work cross-functionally to help drive U.S. business growth, ensuring alignment between brand vision, consumer needs, and commercial priorities.

U.S. Market Analytics & Insights

  • Use syndicated data (Circana/IRI, Numerator) and shopper/consumer insights to inform business decisions
  • Monitor competitive landscape and trends to identify threats, opportunities, and white space within the U.S. market
  • Track and report performance of launches and core portfolio initiatives to guide marketing and commercial strategies

Core Portfolio Management

  • Help manage and optimize the core product portfolio, ensuring continued relevance, competitiveness, and consumer appeal
  • Analyze SKU performance and support lifecycle decisions, including potential discontinuations, value optimization, and pack/price architecture improvements
  • Coordinate with supply chain and sales to address any core product supply, forecasting, or packaging issues
  • Support promotional planning and demand-driving activities for hero SKUs and top-performing core items

Commercialization & Go-To-Market Execution (U.S. Market Focus)

  • Support the execution of 360° marketing plans for new innovations and core portfolio priorities in the U.S.
  • Collaborate with Global Marketing, U.S. Trade Marketing, Sales, Ecommerce, Media, and PRC teams to support launch execution
  • Support creative development of US specific marketing materials
  • Monitor in-market execution and performance, flagging issues or opportunities and recommending optimizations
  • Help manage timelines and deliverables to ensure commercial readiness across channels and customers

Innovation & Product Development Support

  • Partner with brand, R&D, and Global Marketing teams to help identify and evaluate new product opportunities tailored to the U.S. market
  • Support development of U.S. innovation briefs, including pricing, positioning, packaging, claims, and consumer insights
  • Track progress of innovation pipeline projects, helping prepare for key milestone meetings (Stage Gates, concept reviews, etc.)
  • Assist in coordinating consumer research and testing initiatives tied to innovation and new product development

Cross-Functional & Retail Collaboration

  • Serve as the day-to-day project coordinator across multiple workstreams (innovation, core, and go-to-market)
  • Collaborate with R&D, Sales, Trade, Creative, Regulatory, Packaging, and Supply Chain to align and execute plans
  • Partner with Global Marketing to adapt global assets and innovation to meet U.S.-specific needs and retailer requirements
  • Education:
    • Bachelor’s degree from a four-year college/university required.
  • Experience:
    • Three (3) years of experience in a Marketing Role; preferably in Brand, Category, Innovation or Market Research. CPG, beauty, personal care/skin care experience preferred
    • Experience supporting projects across product launches and ongoing brand management (core portfolio experience a plus)
    • Focused on culture – Know where the conversation is happening from Tik Tok to Gen Z’s evolving skincare
    • Financially adept – manage budgets with precision to ensure every dollar drives a measurable impact
    • Familiarity with the U.S. retail landscape and consumer shopping behaviors (mass, drug, grocery, and/or eComm)
    • Strong analytical and project management skills; experience with tools like Nielsen, Circana/IRI, Numerator
    • Experience leading 360 communications campaigns across media channels, including influence/advocacy
    • Highly organized with the ability to juggle multiple priorities and timelines
    • Excellent communication, collaboration, and problem-solving skills
    • Demonstrate a high level of change agility, flexing to deliver on consumer and shopper and retailer trends and needs
    • Shows a can-do attitude and are an avid team player. Is a hands-on operator.
    • Structured, yet flexible
    • Excellent collaborator, able to work across functions
    • Expertise in PowerPoint, Word, Excel, Circana databases, and other industry tools.
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