Hybrid Sr Buyer, Audio & Video at DentsuAegis

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Buyer, Audio & Video oversees the buying and implementation process for broadcast investment for their assigned group of clients. The role is critical to ensuring the overall corporate investment direction is attained through the development and execution of media buys according to the brand process and client deliverables. The Senior Broadcast Buyer will also oversee the development and accurate deliverables of broadcast investment coordinators.

Accountabilities:

• Leads and drives positive working relationships with vendors and provides guidance on vendor selection to support the overall commercial investment direction.

• Manages, coaches, and develops team across activation deliverables through the campaign lifecycle to improve and optimize the media buy to achieve client goals.

• Helps to identify development areas in team members to help achieve and drive their performance goals for the year.

• Supports the media planning teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.

• Facilitates the implementation of quality control process and systems where needed.

• Uses tools to develop execution strategies, rationale and buy structure to deliver on campaign goals.

• Works closely with the investment leadership team to understand market dynamics (pricing, execution opportunities) and strengthen vendor relationships.

• Recommends the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.

• Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.

• Analyzes preemption/makegood activity to ensure value delivery is enhanced wherever possible.

• Actualizes each campaign, including the negotiation of compensation for use on future campaigns.

• Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.

• Understands the impact of under-delivering stations/properties and uses this learning to influence and optimize future buy structures and executions.

Qualifications:

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

• A minimum of 2 years of media planning and/or buying experience focused on Broadcast Channels – TV, Radio, OLV.

• Experience with broadcast industry tools (Lens, Infosys, DDS, AdTraq, etc.) is a must.

• Previous people management experience with the ability to lead, coach, develop and retain top talent while having the ability to address performance.

• High-level of confidence with an ability to manage expectations with internal and external stakeholders.

• Strong analytical skills and proficiency with numbers and budgets to determine results of campaign.

• Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.

• Excellent written and verbal communication skills.

• Ability to work with cross functional teams and multiple stakeholders. Aptitude for priority management where it concerns managing multiple deliverables/work streams.

Additional information

The salary range for this position is $55k-$65k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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