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Adobe (Tagging, Testing & Personalization) and Survey Solution Architect

Shyftlabs · Noida / Hyderabad, Indien · Hybrid

  • Optionales Büro in Noida / Hyderabad
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Description

Position Overview:
The ideal candidate will have expertise collaborating with frontend developers, backend developers, Native app developers and analytics teams to build solutions for the measurement of client platforms and scale it across. This person will manage Adobe Analytics, Tag Management (Adobe Launch, Adobe Experience Platform), Adobe Target and Qualtrics survey platform accounts across multiple geographies.You have experience to assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team. Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns.

ShyftLabs is a growing data product company that was founded in early 2020 and works primarily with Fortune 500 companies. We deliver digital solutions built to help accelerate the growth of businesses in various industries, by focusing on creating value through innovation.

Job Responsibilities:

  • Analyze highly complex business requirements; generate technical specifications to design or redesign complex software components and applications·
  • Lead and mentor development teams throughout the implementation process·
  • Leverage industry best practices to design, test, implement and support a solution·
  • Stay up-to-date with the latest trends and technologies in analytics and media tracking·
  • Assure quality security and compliance requirements are met for supported area·
  • Be flexible and thrive in an evolving environment·
  • Adapt to change quickly and adjust work accordingly in a positive manner·
  • Knowledge of Adobe Experience Platform, Web SDK and Mobile SDK is essential.
  • Should have familiarity with survey platforms like Medallia, Qualtrics for managing at a high level from tech.

    • Basic Qualifications:

  • Bachelor's degree in Computer Science, Engineering, or related field·
  • 10+ years of experience in solution architecture, with a focus on digital analytics and media tracking, especially within the Adobe ecosystem.
  • Understanding of digital analytics, web analytics tagging and measurement techniques for both dot com and mobile app (native and hybrid apps).
  • Proficient in event-driven data layer design that will scale a solution across platforms.
  • Experience with Server-Side Implementation of analytics tags & Media pixel·
  • Experience with Adobe DTM/Launch/GTM Tag Management tools·
  • Proficient in Adobe Target or other testing platforms, deep understanding of A4T.
  • Adobe Launch Code tag deployment for new tags or updates·
  • Proficient in debugging network traffic using Fiddler, Charles or Chrome developer tools·
  • Test and validate deployment is performing as expected prior to and after a release·
  • Create tagging specifications and tagging validation documents·
  • Be able to analyze web traffic, click-tracking data and assist with reporting requests·
  • Understand the Adobe tech stack and well versed with Launch capabilities, when to use out of the box feature vs writing custom code.

    • Preferred Qualifications:

  • Adobe Analytics/Implementation Certification·
  • Technical resource with HTML, CSS, JavaScript, JQuery and Javascript code-debugging skills·
  • Survey Platform certification like Medallia, Qualtrics.
  • Good communication and analytical skills

    • Additional Information

    We are proud to offer a competitive salary alongside a strong healthcare insurance and benefits package. We pride ourselves on the growth of our employees, offering extensive learning and development resources.