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Homeoffice Integrated Marketing Manager
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About the job
Iterable helps brands unlock growth in the digital era by enabling joyful customer experiences with individualized communications based real-time behavioral data, harmonized cross-channel communications based on customer lifecycle, and dynamic always-on journeys that adapt to customer signals. Our powerful customer communication platform helps marketers manage end-to-end customer engagement programs with enterprise-grade security, compliance and controls for their customers.
Iterable’s momentum grows daily and there has never been a more exciting time to join the team! We’ve been recognized as one of the Best Places to Work - SF for the past five years, recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and we were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.
We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Australia and New Zealand. Iterable’s reach extends worldwide, and we have remote employees across the globe. As we scale, we continue to live by our core four, founding values - Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our Culture and About Us page.
As an Integrated Marketing Manager, you will lead strategic campaigns to drive revenue through pipeline generation and deal acceleration. This high-visibility role involves demonstrating cross-functional leadership and delivering performance insights to enhance pipeline velocity. You will collaborate with product marketing, digital marketing, brand, sales, partner development, customer success, and executives to drive demand for Iterable’s solutions. We seek a results-driven, data-oriented marketer with a proven track record of influencing organizational outcomes. Reporting to the Director of North America Marketing, you will work across the entire go-to-market organization, leveraging data to inform decisions and surpass campaign targets.
How you will make a difference:
- Develop comprehensive marketing strategies that align with the company's business objectives and market opportunities.
- Align closely with product marketing to identify target audiences, market trends, and competitive analysis.
- Plan, execute, and report on integrated marketing campaigns across multiple channels, ensuring consistency and alignment with strategic goals.
- Coordinate with internal teams (e.g., product, digital, content, design, sales) to develop campaign assets and messaging.
- Work closely with product, sales, and customer success teams to ensure marketing efforts support product launches, sales initiatives, and customer retention strategies .
- Lead cross-functional teams in the execution of marketing campaigns, ensuring all stakeholders are aligned and informed.
- Develop and manage content strategies that support integrated campaigns, including blog posts, social media content, email marketing, and other digital assets .
- Ensure all communication is consistent with brand messaging and positioning.
- Track and analyze the performance of integrated campaigns using KPIs and metrics to measure effectiveness and ROI.
- Prepare and present detailed reports to senior management on campaign performance, insights, and recommendations for improvement.
- Align with the digital marketing team on the integrated campaigns budget, ensuring efficient allocation of resources to maximize campaign impact.
- Stay updated on industry trends, emerging technologies, and best practices to continually improve marketing strategies and tactics .
- Have relevant experience in demand generation, integrated marketing, and working within cross functional teams.
- Have a curiosity that drives them to challenge the status quo and find answers to questions that others are not thinking to ask.
- Has a relentless drive to surpass targets.
- Strong analytical and strategic thinking skills.
- Excellent project management and organizational abilities.
- Proficiency in marketing automation and analytics tools.
- Effective communication and leadership skills to orchestrate cross-functional teams.
- Creative mindset with the ability to innovate and adapt to changing market conditions
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.