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Description

 Lead. Dominate. Inspire. General Manager – Volkswagen of Tacoma

Are you a results-driven, goal-crushing leader who thrives on building high-performing teams? Volkswagen of Tacoma, part of Larson Automotive Group, is looking for a dynamic General Manager ready to take the dealership to the next level. This isn’t just a management role—it’s your chance to lead from the front, drive measurable results, and shape a culture of excellence.

What You’ll Do

• Lead by Example: Inspire, coach, and energize a high-performing sales team every day.
• Drive Sales & Performance: Hit aggressive goals for new and pre-owned vehicles while pushing your team to exceed expectations.
• Own Operations: Oversee inventory, lot presentation, customer experience, and profitability with a hands-on approach.
• Strategic Leadership: Implement winning sales strategies, track trends, and adapt quickly to market opportunities.
• Mentor & Develop Talent: Build a culture of accountability, collaboration, and high achievement.
• Maximize Results: Monitor KPIs, analyze reports, and make data-driven decisions that accelerate growth.

Who You Are

• Proven automotive retail leader— retail Automotive General Manager or General Sales Manager experience required.
• Have a history with Volkswagen— preferred but not required.
• Driven, ambitious, and obsessed with results.
• Hands-on, approachable, and able to motivate your team to achieve and exceed goals.
• A strategic thinker with excellent communication and coaching skills.
• Passionate about culture, people development, and operational excellence.

Why Volkswagen of Tacoma?

• Top-Tier Pay + Incentives: Your performance drives your earnings—uncapped potential.
• Salary: $125,000 - $180,000 annually
• Career Growth: Room to advance within Larson Automotive Group.
• Autonomy & Impact: Shape dealership culture and performance from day one.
• Supportive Executive Team: We give you the tools, freedom, and backing to succeed.
• High-Energy Environment: Fast-paced, results-focused, and rewarding for top performers.

Larson Automotive Benefits

• Medical, Vision & Dental: Full coverage options, $0 cost plan available.
• Life & AD&D Insurance: $10,000 life, $40,000 AD&D for benefits-eligible employees.
• Additional Coverage: Supplemental Life & AD&D, LTD, Accident, Hospital Indemnity, Pet Insurance.
• Wellness Programs: Employee Assistance Program (EAP), KOFE financial wellness program.
• Retirement Planning: 401(k) with company match, Roth and flat-dollar options.
• Time Off & Holidays: PTO accrual from day one plus paid holidays.
• Employee Vehicle Purchase Program: Exclusive pricing across all brands.

At Larson, we believe everyone deserves to feel respected, valued, and included.
We’re committed to creating a workplace where every team member has the opportunity to grow and thrive. Our decisions are made with fairness and integrity, and we proudly provide equal employment opportunities to all qualified candidates and employees. We take responsibility for fostering an environment where everyone feels welcome and supported—because that’s what family means to us. 

If you’re ready to lead with energy, crush sales goals, and build a team that wins every day, Volkswagen of Tacoma is the place to make it happen. Apply now and take the wheel of your career! 

Requirements

• Volkswagen experience is preferred but not required. 
• Available to work flexible hours & weekends. 
• Ready to hit the ground running on learning new product ins & outs.  
• Effective communication skills.  
• Professional, well-groomed personal appearance.  
• Basic mathematical aptitude.  
• Ability to apply and understand reasoning.  
• Clean driving record, with valid driver license.  
• Willing to submit to a background check & drug screening.  
• Associate’s degree or equivalent from two-year College or technical school; or one to two years related experience and/or training; or equivalent combination of education and experience. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.