Remote Contractor, Paid Marketing Specialist bei Cactus Communications Services Pte. Ltd.

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

This is a 9-month contract role, and we are seeking a highly motivated and experienced marketing professional with expertise in paid marketing to manage growth initiatives at Cactus Communications. This is a critical role responsible for driving new client acquisition, strengthening brand awareness, and accelerating growth for our retail products portfolio. 

The Paid Marketing Specialist will be responsible for planning, executing, and optimizing campaigns across multiple channels, including Google, Bing, and Meta. The ideal candidate will have a strong background in performance marketing and analytics, with hands-on experience in GA4, and a strong appetite for experimentation to analyze, test, and refine strategies for maximum impact.  

• Plan, execute, and optimize paid marketing campaigns across Google, Bing, Meta, LinkedIn and third-party networks. 

• Develop and implement full funnel marketing strategies to increase brand awareness, drive traffic, and generate leads. 

• Conduct A/B testing and other experimental methodologies to optimize campaigns using tools like VWO and Hotjar. 

• Analyse data to derive insights and make data-driven decisions to improve campaign effectiveness. 

• Utilize analytics platforms such as GA4 to track, measure, and report on campaign performance. 

• Manage budgets and ensure campaigns are delivered on time and within budget. 

• Collaborate with cross-functional teams to execute on the business goals. 

• Stay updated with industry trends, best practices, and competitive landscape to identify new opportunities and improve existing strategies. 

• Bachelor’s or master’s degree in marketing, business, or a related field. 

• 4-6 years of hands-on experience in paid marketing in the consumer space (B2C Marketing). 

• Proven experience in planning and executing campaigns across Google, Bing, Meta, LinkedIn, and third-party networks, with strong analytical skills using GA4 or similar analytics platforms. The candidate must also have strong reporting and dashboarding skills using tools like Excel. 

• Experience with A/B testing and other experimentation tools such as VWO and Hotjar, combined with a deep understanding of digital marketing concepts and best practices. 

• Strong project management skills with the ability to manage multiple campaigns simultaneously, along with a creative mindset and passion for marketing innovation and experimentation. 

• Excellent communication (both written and spoken English) and interpersonal skills. 

Preferred Skills 

• Experience working in ed-tech, academia or in niche domains, with the ability to tailor marketing strategies to specialized audiences. 

• Proven experience in planning and executing campaigns for international markets. 

• Knowledge of SEO principles. 

• Familiarity with marketing automation tools. 

• Knowledge of tracking codes, HTML, JavaScript, and CMS.  

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. 

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.