About Nothing
Nothing exists to make tech feel exciting again.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
The Role
Nothing has built a world-class hardware brand. Now, we are expanding our ecosystem by building high-margin software and services. Our engineering and product teams are incredible at building functional, beautiful features. Your job is to figure out how to sell them.
We are looking for a senior Go-To-Market leader to act as the commercial brain for our new software ventures. You will not be managing a massive sales team; instead, you will own the pricing, packaging, and commercial strategy from the ground up. Your core mandate is to look at the features our teams are building, identify the exact Prosumer or SMB user who will pay for them, and design the commercial architecture to make it happen.
What You’ll Do
- Win the Consumer: Own go-to-market for products aimed at a consumer and Prosumer audience. Translate product features into tangible value, segment, and turn engaged free users into paying ones
- Own Packaging & Monetisation: Architect how our software is packaged and monetised (e.g. Free, Pro, Teams) for pure SaaS and for software accompanying our hardware. Decide which features are given away for free to drive growth and adoption, and which drive Annual Recurring Revenue (ARR)
- Define the Buyer: Identify and segment our target audiences across the consumer, Prosumer and SMB markets, understanding exactly what drives their willingness to engage and to pay
- Guide Product Value: Work upstream with Product Managers to ensure we aren’t just building a “feature factory.” Help identify and prioritise the core features that will actually drive subscription revenue and daily engagement
- Establish Revenue Operations: Design and implement the early commercial infrastructure, from setting up billing logic (e.g. Stripe) to defining how we measure Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
What We’re Looking For
- Consumer DNA (highly preferred): You have built or monetised products for a consumer (B2C) audience at scale. You understand consumer behaviour, engagement, and retention, and you know what makes everyday users convert into paying ones. Experience with Prosumer or freemium-to-paid models is a strong advantage
- Deep User Empathy: You know how to conduct (or leverage) user research to find the intersection between what users love and what they will actually pay for
- Highly Analytical: You make commercial decisions based on data, cohort analysis, and market willingness-to-pay
- Urgent & Autonomous: You are comfortable working with ambiguity and moving fast to meet hard deadlines (like aligning software launches with our major hardware keynotes)
- Commercially Versatile: You can present a complex commercial strategy to the CEO on Monday, and jump into the billing software to adjust a paywall trigger on Tuesday
- Packaging & Pricing Aptitude (a plus): Experience designing pricing and packaging models for software products is welcome — ideally having helped transition a product from freemium/consumer to a paid Prosumer or SMB model. We care more that you understand the consumer than that you arrive with a fixed pricing playbook
How We Work
- We build better tech by moving fast. That speed demands direct collaboration and shared creative energy. We believe the best work happens when we're together
- Location: London (Kings Cross & Farringdon offices)
- Working Pattern: This is a full-time, in-office role (5 days a week). We move fast, and that means being physically present. We design flexibility around personal needs, but we focus on the magic that sparks when we’re all in the same room
