The Senior Product Manager, Go-to-Market (GTM) plays a strategic leadership role, overseeing the launch and commercialization of products across multiple markets and channels. This individual is responsible for crafting the GTM strategy, driving product adoption, ensuring revenue targets are met, and optimizing the product’s market positioning.
The Senior Product Manager, Go-to-Market (GTM) role involves high-level collaboration with senior leadership, cross-functional teams, and external stakeholders to ensure a seamless product rollout in each country across the region.
Key Responsibilities:
Develop and own go-to-market plans, including target market analysis, positioning, messaging, and pricing strategies.
Develop sales enablement materials, including presentations, demos, and training. Ensure all cross functional teams (sales, marketing, customer support, etc.) are prepared for the product launch.
Lead cross-functional teams through product launches, including defining launch timelines, coordinating resources, and driving communication efforts.
Establish clear KPIs for measuring the success of product launches, including adoption, market share, and revenue growth metrics.
Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
Collaborate with sales leadership to create compelling go-to-market materials, such as presentations, demo scripts, whitepapers, and case studies.
Monitor and analyze the performance of product launches and marketing campaigns. Gather feedback from sales and customers to refine go-to-market strategies.
Provide regular updates and insights to senior management on GTM effectiveness and ROI.
Take ownership of product performance in the market, including tracking revenue targets, customer acquisition, and retention metrics.
Conduct competitive analysis to understand market positioning and differentiation. Adjust go-to-market strategies based on competitive landscape and market trends.
Work with finance and business operations teams to develop pricing models and strategies that align with market dynamics and company objectives.
Act as the voice of the customer within the organization, ensuring that products meet user needs and expectations.
Act as a mentor and coach to junior product managers and GTM teams, providing guidance and support to help them succeed.
Essential Skills Needed:
• Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
• At least 8 years’ experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry, with at least 3 years in a senior GTM position.
• Strong understanding of market research, competitive analysis, and customer needs assessment
• Proven track record of managing product launches and go-to-market strategies
• Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize
• Strategic thinking and ability to align go-to-market strategies with broader business goals.
• Strong understanding of the product lifecycle, customer journey, and the role of product management in go-to-market success
• Exceptional leadership and interpersonal skills, with the ability to manage and influence cross functional teams.
• Excellent communication, project management and presentation skill
• High attention to detail, with the ability to manage multiple tasks and deadlines
• Deep understanding of the industry and market trends relevant to the company’s products.
• Proficiency in Microsoft Office Suite skills
• Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
• Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
• Where applicable, fluency in English and languages relevant to the working market
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