Marketing Lead, Private Equity presso Gocatalant
Gocatalant · Boston, Stati Uniti d'America · Hybrid
- Ufficio in Boston
Description
Role Overview
We are searching for a Marketing Lead to support our Private Equity (PE). You will be the connective tissue between marketing, the sales team, and our community of consultants, creating the "gravity" that draws in leaders in these critical industries. Catalant is the secret weapon to create value for leading Private Equity firms.
The ideal candidate has at least ten years of experience in B2B professional services marketing and a significant working knowledge of the Private Equity industry. If you’re coming from a big firm, that’s great – you’re in good company – as long as you have the patience, agility, and entrepreneurial spirit required to help scale a growing organization.
While this role will have a PE focus, it’s a member of a small team – assistance with other verticals such as Financial Services will be required.
What you'll do
Segment Strategy & GTM:
Partner with the VP of Marketing + team to define and execute the marketing roadmap for the PE vertical, identifying opportunities for engagement on key accounts and key market trends
Drive / conduct market research on key trends in the Private Equity industry
Lead multi-channel, integrated marketing campaigns
Monitor news and competitor thought leadership offerings
Track performance at the campaign level
Build and maintain working relationships with consultants
Help establish a PE center of excellence in conjunction with the Practice Community
Working closely with the Practice Community, Client Community, and external resources, lead collateral creation and curation efforts.
Thought Leadership, Content and Promotion
Working with our consultants and our content team, plan and develop sophisticated thought leadership that speaks the “language of PE” to deepen brand trust and client engagement
Mine account planning intelligence, lead client and consultant surveys to fuel insights
Build and maintain a list of PE publications for content and promotional purposes
Broker case study creation for the website and sales materials
Develop video content positioning consultants as experts
Develop and manage our PE microsite
Identify and drive promotion opportunities for our insights
Develop PE-focused campaigns
Drive internal engagement to support PE and FS marketing activities, particularly with social media and content sharing
Events and Customer Experience Programs
In conjunction with the Events team, plan and scale Catalant-hosted events for Private Equity
Research and monitor the PE events landscape to identify new opportunities to engage with PE clients and prospects, evaluating them against business objectives and impact
Lead strategy and coordination of webinars, virtual programs, and partner initiatives
Integrate events and sponsorships into broader campaign strategies, including pre-event targeting and post-event follow-up
Ensure presentation materials, event collateral, and communications directly support pipeline development and client engagement
And of course, we expect your participation and entrepreneurialism to help make the Brand, Marketing, and Communications team an efficient, high-performing team.
What you'll bring
10+ years of marketing experience
Experience in or targeting the PE industry
Professional services experience preferred
Ability to AI prompt effectively and to spot or challenge hallucinations
Broad marketing experience across digital assets, social, demand generation, thought leadership, content marketing strategy, event and sponsorship activation and cross-channel program management
Strong business acumen and executive presence
Familiarity with marketing automation systems
Solid written communication skills
