Brand Lead ALPS presso Norgine

Description

Want a 3D Career? Join Norgine.

At Norgine, our colleagues Dare themselves to be different and try new things, Drive to achieve their goals and beyond, and Develop themselves and their community.

We call it the 3D career at Norgine and it offers you a fully-rounded experience with no limits.

Bring everything about yourself that you’re proud of, whether that’s your passion for making a difference, focus on others’ well-being, or intellectual curiosity to unleash in a fast-paced environment and supportive community.

In return, get a sense of belonging, a long-term career with ongoing development and upskilling, and a company that cares about people’s wellness as much as you do.

Norgine: Transforming Healthcare, Backed by Over a Century of Expertise.

We have an exciting opportunity for a Brand Lead ALPS

PURPOSE OF THE ROLE

As Brand Lead ALPS, you are responsible for maximizing the value and performance of assigned Rx brands across the ALPS markets, ensuring strategic alignment and effective execution while integrating the priorities and requirements of the DACH markets (Germany, Austria, Switzerland).

You will lead brand strategy, drive commercial growth and foster innovation across marketing and sales channels.
Your role is to ensure excellent brand execution at the local level by activating impactful multichannel customer engagement strategies, adapted from global direction and tailored to local market needs and dynamics.
You will collaborate closely with cross-functional and global teams to optimize brand performance and deliver measurable value to healthcare professionals (HCPs) and patients.

 SCOPE

• Own and manage a single brand and one small brand
• Operating in a multi-country environment (Austria & Switzerland) and manage synergy projects in the DACH region
• Responsible for local brand budget as agreed with Head Marketing DACH

Requirements

KEY RESPONSIBILITIES

Strategic Brand Leadership

• Localize and execute brand plans in alignment with global strategies and priorities with a strong focus on delivering commercial results
• Collaborate with Global & DACH Brand Leads to co-create brand strategy
• Translate global positioning and critical success factors into relevant and resonant tactics for the DACH markets
• Prioritize initiatives that fit best with customer needs, local healthcare systems, and go-to-market realities

Customer Engagement & Channel Activation

• Drive digital transformation for marketing and sales across all DACH markets, including defining strategy, developing tactics and their execution, with performance tracking and reporting
• Design and execute integrated multichannel marketing (MCM) plans, leveraging field force, digital channels, and hybrid models
• Drive omnichannel excellence to improve customer experience and engagement impact
• Identify and experiment with AI-supported tools and modern engagement approaches where appropriate

Performance Management & Life Cycle Strategy

• Monitor brand performance KPIs and drive corrective actions where needed
• Contribute to life-cycle management activities, ensuring sustainability and competitiveness
• Forecast demand in collaboration with Supply, ensuring availability and aligned resource planning

Cross-functional Collaboration

• Work in close partnership with Sales, Medical, Regulatory, Market Access, and other internal stakeholders to ensure aligned execution
• Lead ALPS cross-functional team for an aligned Brand Strategy, Tactical Planning and Execution
• Ensure timely localization, review and approval of promotional materials through appropriate compliance channels
• Engage with KOLs, key customers, and relevant authorities in DACH to support brand objectives

KEY INTERFACES

Internal

• Sales Management, Medical Affairs, Market Access
• Business Intelligence, Digital Marketing Support
• Global Brand Teams
• Regulatory Affairs, Legal & Compliance, Supply Chain

External

• HCPs and KOLs
• Scientific Societies and Associations
• Regulatory and Health Authorities

Qualifications & Experience

• University degree in life sciences, pharmacy, or business administration
• Minimum 5 years of relevant experience in pharmaceutical brand management, preferably across multiple markets, ideally in ALPS/DACH
• Proven track record in multichannel marketing, customer-centric campaign activation and data-driven decision-making
• Demonstrated analytical strength and strategic thinking
• Strong understanding of ALPS healthcare systems, market dynamics, and compliance environment
• Experience working in matrix organizations and collaborating with international stakeholders
• Business fluency in German and English (both written and spoken), French is a plus

Core Competencies

• Strategic Thinking and business acumen
• Operational Excellence and Execution Focus
• Excellent communication and stakeholder management skills
• Ability to lead and motivate cross-functional teams
• Results-oriented with strong execution skills
• Adaptability and openness to drive innovation and change

This job description is a summary of the typical functions of the job; not an exhaustive or comprehensive list of all possible responsibilities, tasks and duties. Norgine reserves the right to change responsibilities to meet business and organisational needs as necessary.

Benefits

Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.

If you want a multi-dimensional 3D career in a leading healthcare organisation, join us.