Director of Brand & Integrated Marketing presso Pepper

Description

Location: Remote in U.S

Nice to meet you! Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women. Our iconic solution-driven undergarments, swimwear, clothing are thoughtfully designed to make every moment and outfit a confident and authentic expression of your best self. Pepper has been obsessed with uncompromising fit for small chests since our 470% funded Kickstarter launch 2017, and has since grown into a global community of millions of women united by a mission of inspiring women to feel perfectly enough as they are. We’re reshaping the conversation around fit, style, and confidence for small-chested bodies everywhere.

What we’re proud of:

• Remote-first, flexible, and human: We’re a fully remote-first team that values ownership, balance, and trust. Pepper is built for people who want to do their best work from wherever they thrive. Without sacrificing connection, collaboration, or career growth.
• Women-founded & Self-funded: As a women-owned company that never took traditional VC funding, we’ve scaled to eight-figure revenue through focus, profitability, and scrappiness. People come here to help rewrite what success looks like in DTC, and to build alongside a team that loves breaking the “rules” of how startups should grow.
• Mission-driven with real impact. Everything we do is rooted in empowering small-chested people to feel confident and celebrated. Our mission shapes our products, our culture, and our decisions, from inclusive design to responsible manufacturing and community giving. Joining Pepper means using your work to make the world a little more comfortable, confident, and kind.

This is where you come in.

Pepper is looking for a creative Director of Brand & Integrated Marketing to define, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns and product launches. You’ll develop and lead go-to-market, content, and brand strategy that establishes Pepper as a premium, culturally relevant, and inspiring global brand in a way that’s unequivocally Pepper: Self-Assured, Warm, Authentic. 

The Director of Brand & Integrated Marketing will drive and own Brand Awareness, Traffic via owned and earned channels, Content Engagement and Customer Loyalty. This leader will have a huge impact in shaping how Pepper shows up in the world, with the opportunity to positively impact millions of women and how they show up in the world. 

The role requires a balance of creativity, strategic and financial oversight, executional excellence, and ability to inspire teams, push innovation, and translate customer & product insights into big ideas that resonate with customers.

Brand Leadership & Storytelling

• Develop creative strategies that build brand awareness, unlock value in target customer segments, and establish Pepper’s positioning in the market 
• Consistently clarify and amplify Pepper’s brand positioning and identity into cultural resonance through campaigns, storytelling, partnerships, and activations
• Maintain deep understanding of Pepper’s customer and deliver customer insights through data, research, interviews, and surveys to inform and optimize strategies
• Partner closely with Creative to fiercely protect, champion, and elevate Pepper’s brand execution across the org and ensure consistency in messaging 
• Monitor trends, cultural shifts, and market activity to anticipate opportunities for growth and relevance
• Lead as the Brand Marketing voice in the product development process to shape strategic go to market plans 
• Oversee Copy and the execution of content 

Integrated Content Marketing

• Own the development of the annual content plans — build, align, and execute the master integrated campaign calendar including evergreen messaging, product launches, key seasonal stories, and tentpole promotions  
• Ideate creative ad concepts that reinforce key brand messaging pillars and effectively introduces a new customer to Pepper 
• Lead and systemize the GTM process for all campaigns—from creative brief through content, activation, and post-launch analysis.
• Drive performance through storytelling — integrate trend, product, promotion, and assortment data into cohesive narratives that increase customer loyalty and new customer acquisition
• Lead cross-functional collaboration with Merchandising, Creative, Ecommerce and Growth Marketing for effective and strategic decision making and ensure seamless execution of the marketing calendar 
• Oversee the marketing briefing process to ensure messaging, content strategy, channel executions align with commercial objectives 

Community, Partnerships & PR 

• Inform PR strategy to communicate key launches and brand relevancy in market and secure coverage and partnerships
• Oversee the growth of Pepper’s organic channel strategy across social media and blog to drive traffic and engagement
• Develop and execute a community-powered Event and Activations strategy that drives customer loyalty and brand awareness 
• Oversee brand content execution and UGC creation to fuel integrated marketing calendar plan

Team Leadership

• Act as the day-to-day integrated marketing leader for cross-departmental communication and collaboration
• Define and track KPIs to demonstrate measurable impact and progress on business objectives 
• Regularly report on the results, learnings and success metrics of product launches and campaigns with proactive and actionable insights to Leadership
• Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor
• Lead, mentor and develop a high-performing team across brand marketing, social, content, and community  

Requirements

What we’re looking for.

• Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos
• 10+ years of brand marketing or integrated marketing experience at a fast-growing, digital consumer brand 
• Must have prior experience at an e-commerce apparel brand 
• Proven success leading campaigns that bridge creative and commercial objectives
• Exceptional communication and leadership skills with the ability to influence, inspire, and lead teams
• Highly collaborative, proactive and excels in dynamic, founder-led environments
• A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
• Creative visual and verbal storyteller who can capture the heart of a brand
• Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives 
• Strong organizational, communication and project management skills
• Comfortable with challenging the status quo and proposing wild ideas *that might just work*
• A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking

Pepper values.

• Curiosity : We’re relentless in our quest to understand the community we serve. We’re challengers who ask questions, pursue perspectives, and set the new standard.
• Resilience : We embrace the ups and the downs, learn from our mistakes, and courageously persevere to achieve our goals.
• Community : We champion each other the same way we champion our customers. We do big things together and are passionate about what we do, and how we do it.

Benefits

The perks.

• Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
• Company matched 401K plan up to 3%
• Generous paid time off program including flexible PTO days, federal holidays, and sick days
• Flexible remote workplace
• Paid parental leave for qualifying employees
• Monthly wellness stipend 
• Annual company-wide offsite 
• Have a huge role in the growth of a company with a meaningful mission

Diversity

Pepper is an equal opportunity employer and makes employment decisions on the basis of merit. Pepper's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pepper will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.

What Personal Information We Collect

Professional, employment-related, or schooling information. Current or past job history, performance evaluations, and educational background, including grades and transcripts.

How We Use Your Information

For professional, internal analysis, or employment-related purposes, including job applications.

The expected salary for this role is $150,000-170,000, though the final offer will reflect several factors such as your experience, skills, and the role’s location and may be outside of this number. Candidates should expect offers that reflect their individual qualifications, experience, and location. The salary provided is directional and actual compensation may vary. At Pepper, we know that compensation is just one part of the package. That’s why we offer a robust total rewards package, including health and wellness benefits, remote work stipends, a generous flexible paid time off policy, product discounts, and more, that are designed to support your journey both inside and outside of work.