Marketing Analyst presso SIGMA-US

Description

Join our amazing family of professionals at Sigma! We believe in truly taking care of our associates to ensure they feel empowered to be their best selves at work. You are not just applying for a job, this is the start of a new career with a fast-growing, innovative global food organization. Ready for your next opportunity? Come join our table!

POSITION SUMMARY

Plan, implement and communicate marketing programs for assigned brands / product categories; measure brand strategies including but not limited to new product development, promotional campaigns, market research, reporting and analysis, pricing strategy, and B2C / B2B communications.

Requirements

ESSENTIAL JOB FUNCTIONS

• Develop and execute brand promotional and new product launch plans; measure effectiveness of promotions and initiatives; record data including but not limited to profitability analysis, payback, and ROI/ROAS analysis; track assigned brands and promotional advertising investments to ensure adherence to monthly allocated budget.
• Execute and support feasibility phase for new product development in collaboration with R&D, Innovation, Operations, and Supply Chain Teams.
• Coordinate social media and digital channels to engage targeted consumers; promote brand growth; act as a liaison across social, digital media channels and external contacts, e.g., agencies, vendors, influencers, and talent.
• Present growth opportunities to management; communicate product quality concerns to operations, and handle marketing needs, e.g., support marketing and customer campaigns, existing and new product launches.
• Research category insights; analyze and follow market trends and competitive landscape; segment, target, and position brands for long-term growth.
• Provide metrics to sales team including but limited to weekly and monthly scorecards; communicate with stakeholders and coordinates needs for qualitative and quantitative research; coordinate sampling, concept testing, and sensory analysis panels.
• Coordinate development of marketing materials, packaging design and sales collateral between corporate marketing, third-party vendors, sales, and trade marketing; follow up on quality of materials
• Produce consistent brand image throughout all product lines, promotional materials, events, and all above-the-line brand communications.
• Create and implement growth strategies; plan, create and propose business growth for annual planning.
• Other duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Business, or related field
• One (1) year professional Marketing experience
• One (1) year social media, web, and digital / SEO marketing experience

Preferred Qualifications

• Bilingual Spanish and English (written and oral) – required for Hispanic Brands
• Two (2) years professional Marketing experience
• Two (2) years social media, web, and digital / SEO marketing experience

KNOWLEDGE, SKILLS and ABILITIES (KSA’s)

• Proficient with Microsoft Office, including skills with Outlook, Word, PowerPoint, and Excel; experience creating and analyzing Excel databases, graphs, pivot tables, and building compelling business presentations.
• Knowledge of Adobe Creative Cloud Suite – Photoshop, Illustrator, InDesign, Acrobat, and Premier is highly recommended.
• Detail oriented, well organized, and capable of prioritizing daily workload to complete multiple tasks and meet deadlines at the same time.
• Demonstrated ability to effectively communicate across all levels of the organization, present complex ideas concisely, and clearly articulate ideas verbally and in writing.
• Ability to build professional relationships with cross functional teams while facilitating a collaborative environment.
• Willingness to learn and able to flourish in a high-growth environment.
• Knowledge of consumer segmentation, targeting, and brand positioning as well as consumer insights development.
• Understanding of consumer needs, market trends, and competitive environment to segment, target, and position brands.

ENVIRONMENTAL/WORKING CONDITIONS

• Travel up to 15% of time and effectively work in a hybrid environment (both from home and in-office, as needed).

PHYSICAL REQUIREMENTS
Usual at-home and in-office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone, laptop computer keyboard/mouse, display screens, and remote video conferencing.

Benefits

BENEFITS

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 days paid time off, paid parental leave, paid holidays, & state mandated sick time, if applicable

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• marketing: 1 year (Required)

Language:

• Spanish (Preferred)

Ability to Commute:

• City of Industry, CA 91746 (Required)

Work Location: Hybrid remote in City of Industry, CA 91746