Director, Expert Products & Services presso Catalant
Catalant · Stati Uniti d'America · Hybrid
- Ufficio in
What you'll do
- Market & Opportunity Development
- Deeply understand the independent consultant lifecycle, from setup to scaling, to identify unmet needs and opportunities.
- Develop business cases for new products and services—quantifying demand, pricing, ROI, and partnership models.
- Conduct research and market validation to refine concepts and prioritize opportunities.
- Product & Service Strategy
- Collaborate with internal teams and partners to design and launch consultant-facing offerings such as practice setup services, AI analyst tools, marketing enablement, and operational support.
- Define tiered offerings (e.g., Silver, Gold, Platinum) and pricing models that align with consultant maturity and needs.
- Monitor adoption and performance to guide iteration and scaling.
- Sales & Go-to-Market Execution
- Lead the go-to-market strategy for EPS products and services targeting independent consultants.
- Drive revenue growth through direct digital sales, cross-selling, and upselling initiatives.
- Collaborate with Marketing to develop integrated campaigns, landing pages, and messaging that drive awareness, engagement, and conversion.
- Build and manage the EPS sales pipeline, revenue forecasts, and performance dashboards—linking growth experiments to measurable business outcomes.
- Partnership Ecosystem Management
- Identify, onboard, and manage strategic partners across key service categories (e.g., insurance, legal, finance, learning, and technology).
- Structure partner programs and referral models that enhance consultant value while contributing to EPS revenue goals.
- Collaborate with partners to design co-marketing and co-product opportunities that expand reach and accelerate adoption.
- Track partner performance and identify new partnership opportunities that strengthen the overall product and ecosystem value proposition.
- User Engagement & Product Growth
- Gather consultant feedback, behavioral data, and user insights to identify friction points and new opportunities for engagement and monetization.
- Lead activation, retention, and referral programs that deepen user value and lifetime engagement within the consultant community.
- Partner with Product and Data teams to analyze growth metrics (activation rate, churn, NPS, LTV/CAC) and inform prioritization.
- Champion a user-centric, experiment-driven culture—using rapid testing and iteration to optimize adoption and satisfaction.
- Operational & Financial Management
- Establish scalable operational processes that ensure high-quality delivery of EPS offerings and seamless consultant experience.
- Own tracking of financial performance, managing budgets, and aligning pricing and promotions to growth targets.
- Partner with Finance to develop and monitor unit economics, subscription performance, and ROI of growth initiatives.
- Drive efficiency through automation, partner integration, and continuous process improvement.
- Stakeholder & Performance Reporting
- Provide leadership with regular updates on growth KPIs, product adoption, sales performance, and partner contribution.
- Present data-driven insights and recommendations to inform EPS strategy, roadmap, and investment decisions.
- Communicate key learnings from experiments and pilots across teams to foster a culture of transparency and continuous improvement.
- Serve as the internal advocate for the EPS business, ensuring cross-functional alignment and focus on measurable impact.
What you'll bring
- 10+ years of experience in business development, product growth, or commercialization within management consulting, professional services, or a digital platform environment.
- Proven track record of developing, launching, and scaling new products or services that drive measurable growth—ideally within a professional services, marketplace, or SaaS context.
- Demonstrated success in driving monetization strategies, optimizing customer or consultant acquisition and retention, and managing revenue ownership.
- Experience building and managing partner ecosystems, including structuring commercial agreements, co-developing offerings, and expanding user or client reach through integrated partnerships.
- Strong cross-functional leadership across Product, Marketing, Sales, and Operations, with the ability to translate insights into coordinated growth initiatives and business impact.
- Analytical and strategic orientation, combining hypothesis-driven problem solving, market insight, and data fluency to guide prioritization and decision-making.
- Bachelor’s degree required; MBA or advanced degree preferred.
Skills & Competencies
- Commercial & Growth Acumen:
- Drive monetization, pricing, and revenue growth strategies through scalable product offerings, digital sales, and strategic partnerships. Identify and optimize growth levers across the consultant lifecycle—from acquisition to retention and expansion.
- Strategic Product Thinking:
- Translate consultant pain points and behavioral insights into differentiated, scalable solutions. Build business cases, define success metrics, and partner cross-functionally to launch offerings that drive measurable adoption and value creation.
- Analytical, Financial & Consulting Rigor:
- Apply structured, hypothesis-driven problem solving and data analysis to uncover insights and guide decisions. Use top-tier consulting methods (MECE structuring, issue trees, synthesis, and executive storytelling) to link analytics to business outcomes and strategic choices.
- Ecosystem & Partnership Builder:
- Develop and manage strategic partnerships that extend Catalant’s value proposition, enhance consultant success, and strengthen platform engagement. Structure mutually beneficial agreements and build growth loops through partner integration.
- Operational & Go-to-Market Leadership:
- Design, implement, and optimize scalable go-to-market processes across acquisition, onboarding, and retention. Collaborate with Sales, Product, and Marketing to align execution with growth and profitability goals.
- User-Centric & Experiment-Driven Mindset:
- Champion a deep understanding of consultant needs and behaviors. Use experimentation, feedback, and analytics to continuously improve product experience, satisfaction, and lifetime value.
- Communication & Influence:
- Excel at storytelling, strategic communication, and stakeholder management. Inspire alignment across cross-functional teams and effectively engage leadership, partners, and the broader consultant community.