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Locality Expert presso TSMG

TSMG · Seattle, Stati Uniti d'America · Hybrid

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Role Objective

The Locality Experts program is designed to improve the freshness and accuracy of all Auto data attributes. This will be achieved by establishing a Locality Expert who is knowledgeable about local conditions, policies, and country-wide changes, and can proactively build a pipeline of real-world updates.

Core tasks:
  • Conduct market research on trends in the Auto industry
  • P0: Speed limits, EVCS
  • P1: Other ADAS features
  • Collaborate with the policy team on policy creation and provide local context.
  • Perform meta-QC and random checks to identify quality issues.
  • Create country-level quality metrics and conduct in-country drives to provide feedback and data to client working groups.
  • Act as the country owner for queries from other teams, including basemap features (excluding Transit).
  • Curate region-specific implicit/statutory speed limits and rules
  • (e.g., arterials in a town should be 20 vs. a statewide rule of 30).
  • Research news articles and notices from government, highways, or other agencies regarding scheduled maintenance/repairs.
  • Identify edge cases (e.g., unique sign variations, urban area polygon logic) and gaps in algorithms.
  • Provide input to proactively prioritize issues using local knowledge
  • e.g., which missing signs cause the biggest problems, which errors impact users the most.
  • Support proactive outreach with government and transit authorities to understand upcoming changes or systemic data issues
  • (to be clarified with Outreach & Partnerships, who own data collection/feeds).
  • Support partnerships and outreach teams with local knowledge and context.
  • Consult on all sign types to provide local interpretation and understanding.
  • Assist with quality assurance and country certification processes to ensure the highest quality level is reached and maintained.
Experience / Skills Required
  • 3+ years of experience in the automotive industry, urban planning, traffic/transit/signage, or similar fields.
  • Strong understanding of market research methodologies and techniques.
  • Excellent written and verbal communication skills in the local language and English.
  • Ability to work independently and collaboratively.
  • Ability to manage multiple projects simultaneously.
  • Excellent time-management and organizational skills.
  • Strong analytical skills, attention to detail, and problem-solving abilities.


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