PRODUCT & CUSTOMER INSIGHTS ANALYST (HYBRID) presso Green Shield Canada

WHO WE ARE
When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees. 

THE ROLE IN A NUTSHELL

We are strengthening the foundation for data-informed decision-making across our product organization and are seeking a Product & Customer Insights Analyst to help scale this capability.
This role is critical to ensuring that decisions are grounded in the right data, interpreted with the right context, and communicated in a way that drives alignment and action - from product teams to senior leadership.
You will oversee a core set of reporting artifacts while playing a broader role in building the systems, structures, and processes that embed insight throughout the business. You’ll translate complex business questions and needs into clear reporting requirements, lead the development of insights, and guide the delivery of clear, actionable outputs that support business and product decisions. This role will also play a key role in the evolution of GS+’s data strategy by laying the groundwork for actioning insights into a personalized member experience.
This is a high-impact, cross-functional role that demands the ability to synthesize complexity, bring clarity to ambiguity, and operate effectively across teams.
Success in this role requires a strong understanding of data structures, project management experience, and familiarity with the Canadian health and benefits landscape.

Key Responsibilities

• Support the evolution of the product and customer insights function, building processes that support data-driven decision-making
• Own the Product & Customer Insights Executive Reporting, ensuring it delivers consistent, accurate, and strategically meaningful insights to senior leadership
• Build the roadmap and lead the execution of continuous improvement of product insights reporting. Working with business stakeholders to translate their needs into reporting requirements for the data team. Working with data teams to develop business rules, sample queries in SQL and align on prioritization to deliver on requests for new datapoints
• Support the execution of A/B tests within our product environment, working with business area experts and data scientists to ensure insights are being translated to testable hypotheses that drive business objectives
• Collaborate cross-functionally to define core metrics, align reporting priorities, and translate business questions into clear technical requirements
• Synthesize data into actionable insights that support strategic storytelling, decision-making, and product recommendations
• Work closely with data engineers and analysts to ensure the accuracy, reliability, and scalability of reporting data
• Maintain documentation and governance around key metrics and reporting standards

• Bachelor's degree or higher in a quantitative field such as Decision Science, Data Science, Mathematics, Statistics,
• Computer Science, Engineering, or Economics
• 3-5 years of experience in data analysis, BI, and data modeling, ideally with experience working closely with product teams
• Strong understanding of data concepts, reporting structures, and analytical tools
• Understanding of data-driven product development, experimentation, A/B testing
• Adept at translating data into actionable insights to support strategic decision-making for business leaders
• Strong communicator, capable of presenting complex information clearly to both technical and non-technical stakeholders
• Proficient in using data visualization tools such as Tableau, Power BI, or Looker
• Skilled in SQL or Python for conducting ad-hoc analyses and exploratory data work
• Highly organized, with a proven track record of managing multiple priorities and deadlines in fast-paced environments
• Familiarity with the Canadian health and benefits landscape is a strong asset

Nice to Haves

• Analytics certifications (Tableau, SQL, Python), CAPM, PMP
• Experience using tools such as Jira, Confluence, or equivalent project management systems

THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs.  We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded. 

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a
difference together.

Here’s to Better Health for All!

A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language.  By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization. 

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply.   We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through [email protected]. Information received relating to accommodation will be addressed confidentially. 

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).