Senior Web Analyst (m/f/d) (10325) presso Birkenstock Group

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BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Join us in shaping the future at our location in München as a

Senior Digital Data Tracking & Integration Specialist (m/f/d)

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YOUR SHOES TO FILL:

• Act as Product Owner for Google Tag Manager (web and server-side) and the Consent Management Platform (CMP), ensuring precise, compliant, and future-ready data collection.
• Translate business, analytics, and compliance requirements into robust technical tracking concepts and design scalable dataLayer and tracking frameworks for reliable, high-quality data.
• Collaborate with developers to implement dataLayer structures and perform rigorous QA to validate, debug, and maintain data accuracy across platforms.
• Ensure regional compliance (e.g., GDPR) by overseeing consent processes, privacy audits, and stakeholder accountability.
• Continuously optimize GTM and CMP setups using modern templates, server-side tagging, and best practices; research emerging tracking technologies to maintain a future-ready infrastructure.
• Drive automation, documentation, and governance improvements across tracking workflows.
• Build strong relationships with Analytics, Marketing, Legal, and Development teams; communicate complex technical concepts clearly to non-technical audiences.
• Lead cross-department alignments and advocate for data-driven decision-making.

YOUR WALK OF LIFE:

•  4+ years in digital analytics, web tracking, or technical marketing.
• Advanced proficiency in Google Tag Manager (web and server-side) and Google Analytics (GA4).
• Strong understanding of dataLayer architecture, event tracking, and data validation.
• Hands-on experience with Consent Management Platforms (preferably Usercentrics) and GDPR compliance.
• Excellent command of JavaScript, HTML, and debugging tools (Tag Assistant, DevTools).
• Ability to design, document, and maintain structured tracking frameworks.
• Exceptional communication, presentation and stakeholder management skills.
• Fluent in English (spoken and written).
•  Strategic thinker with a passion for innovation and continuous improvement.

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Apply through our career portal – Ankita Arora is looking forward to receiving your application.
Questions? Use the contact form on our careers page.