Category Lead - TikTok Shop presso Pattern

Pattern is hiring a Category Lead for TikTok Shop to own the growth, operational rhythm, and strategic direction of an entire commerce category on one of the fastest-growing social commerce platforms in the world. You will oversee category GMV, creator ecosystem performance, merchandising strategy, and brand lifecycle execution—building repeatable systems that scale across dozens of brands. This is a full-time role and will work a hybrid schedule based in Lehi, Utah.

What is a day in the life of a Category Lead?

Own GMV, margin, merchandising strategy, and video output targets for your assigned category.

Build and execute category-level strategies aligned to A1–A5 customer journeys and L1–L6 lifecycle phases.

Manage category P&L with margin-smart offers, bundles, promotions, and seasonality planning.

Lead cold-start brand launches—including briefs, creator mapping, seeding, Euka Bot workflows, Spark codes, and outreach funnels.

Drive brand lifecycle progression from 0 → 1,000 → 5,000 creator videos using structured launch and scale playbooks.

Oversee affiliate sourcing and activation with the affiliates manager and overseas execution pod.

Run creator campaigns end-to-end—briefs, content direction, creator selection, scripts, angles, trends, and alignment with paid media.

Build dashboards and weekly scorecards for GMV, video volume, cost/video, conversion, CTR, creator velocity, and commission impact.

Collaborate closely with Account Managers, Content, Paid Media, Ops, and Inventory for seamless category execution.

What will I need to thrive in this role?

3–5+ years in e-commerce, creator marketing, affiliate marketing, or marketplace growth.

Deep fluency in TikTok Shop mechanics, TikTok culture, short-form content ecosystems, and creator commerce trends.

Proven experience managing creators, affiliates, or large-scale content programs.

Ability to move fast, make decisions with data, and build scrappy but scalable systems.

Comfort owning a P&L and forecasting revenue with high accuracy.

Strong communication skills and the ability to influence cross-functional teams.

Ability to thrive in fast-changing environments with evolving algorithms, tools, and product releases.

What does high performance look like?

Category hits or exceeds quarterly GMV targets with healthy margins.

Smooth, predictable weekly execution across all brands in the category.

Brands achieve 1,000+ creator videos within 90 days of launch.

A reliable network of high-GMV creators repeatedly produces content for your brands.

Clean reporting, accurate forecasting, and proactive insights for leadership—no surprises.

Systems and playbooks scale easily across Account Managers and overseas teams.

What is my potential for career growth?

n this role, you’ll gain visibility across Pattern’s highest-growth social commerce initiatives. Successful Category Leads often progress into:

Senior Category Lead or Category Director roles

Strategic leadership positions in creator commerce or marketplace acceleration

Cross-functional leadership opportunities across Paid Media, Account Management, and International Operations

You’ll also have ongoing development opportunities with internal leaders, hands-on exposure to emerging commerce technologies, and the ability to shape Pattern’s TikTok Shop playbook at scale.

What is the team like?

You will work with Account Managers, Content Strategists, Paid Media Specialists, Ops & Inventory Teams, and the Overseas Execution Pod. You will be supervised by the Head of Accounts for TikTok Shop and will frequently collaborate with senior leadership responsible for TikTok Shop growth. This team is data-driven, fast-moving, and highly collaborative. Ideas, testing, and innovation are welcomed and expected.

Sounds great! What’s the company culture?

We are looking for individuals who are:

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

Initial phone interview with Pattern’s talent acquisition team

Video interview with a hiring manager

Onsite interview with a panel of department leaders

Professional reference checks

Executive review

Offer

How can I stand out as an applicant?

Discuss professional accomplishments with specific data to quantify examples

Provide insights on how you can add value and be the best addition to the team

Focus on mentioning how you would be partner obsessed at Pattern

Share experience on any side projects related to data and analytics

Candidarsi ora