Strategy and Business Development Director, India presso Axalta

Job Description

 Position: Director – Strategy and Business Development, India

Reports to: VP & Managing Director, India

Position Location: Mumbai, India

Role Summary:

The strategy and business development director is a critical role in driving growth for Axalta in the dynamic Indian coatings market. The role includes the development and execution of strategic initiatives to grow the business both organically and inorganically within the Indian non-decorative paints / coatings market, leveraging Axalta’s global strength and leadership position in coatings for Auto Refinish, Mobility and select Industrial segments.

Key Responsibilities

• Market Research and Voice of Customer / Value Chain: Strengthen understanding of the Indian Industrial coatings market in size, growth potential, segmentation, value chain, customer and competitor landscape, decision / specification process and barriers to entry in strategic segments.  Drive effective processes to collect and analyze voice of customer / value chain to guide product roadmapping.
• Strategy Development and execution:  Leverage data to develop  comprehensive short and long-term business strategies, partnering with commercial and functional teams, with clear objectives to grow market share and increase profitable revenue via organic growth (through share gain and expansion to new market segments), as well as inorganic growth (through strategic partnerships / M&A). Drive implementation of strategy across business units and cross-functional teams to deliver growth objectives.
• Marketing Communications: Develop holistic marketing and communication plans for strategic segments  across various channels (digital, social media, email, tradeshows and publications) to expand market presence and achieve business growth targets.  Analyze the effectiveness of marketing campaigns using key performance indicators (KPIs) and adjust strategies as needed to maximize ROI within budget. 

Required Qualifications and Experience

• Education: MBA from a reputed institution with Bachelors’ degree in science / engineering or business
• Experience: 15+ years of industry experience to include a combination of strategy, business development, sales, technical and marketing experience demonstrating financial and business acumen. 7+ years proven experience in strategic marketing / business development in a leadership position.
• Strategic and  entrepreneurial mindset with the ability to drive aspirational targets for key segments  while building pragmatic plans for the team and business.
• Analytical Skills: Strong ability to analyze data and market trends to inform decision-making and strategy development. 
• Creativity: Ability to generate innovative ideas and concepts for marketing campaigns that align with brand objectives. 
• Project Management: Strong organizational skills to manage multiple projects and deadlines effectively.
• Communication, collaboration and influencing Skills: Excellent verbal and written communication skills to articulate strategies, and to collaborate and gain alignment with diverse teams. Ability to sell strategic decisions across functions and with senior leadership
• Global experience and proven ability to work in a cross-cultural, matrixed environment. 
• Experience in coatings industry / MNC environment / B2B marketing preferred. 

Our Company:

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.  

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.