Brand Manager - Specialty Whiskeys presso Pernod Ricard

Brand Manager

Be Part of Something Big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, and Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your mission

You will be part of a dynamic Specialty Whiskies global brand team responsible for fostering brand desire through impactful and consumer-centric communications. Your role is pivotal in ensuring consistent messaging is aligned with the brand’s identity and values across diverse channels. You will collaborate with creative and media partners to deliver best-in-class campaigns that resonate with consumers and drive brand growth. 

Who you’ll be working with

Internally, You’ll be reporting into the Head of Comms, Digital & Partnerships. The role also works closely with CCMs, Digital, Culture, Architecture, Center of Excellence, Markets

Externally, you will be working with creative agencies

Key Accountabilities

Development of global and regional communication campaigns, ensuring:

• Understanding of consumer insights, media planning & digital marketing needs in key Markets (C.A.M)
• Collaborative relationships with creative partners e.g. creative agencies
• Development of inspiring briefs that inspire our creative and media agencies to deliver best in class work
• Budget control and compliance with working / non-working budget guidelines
• Integration of visual identity imperatives

Implement pre and post-testing protocols to maximize asset quality and effectiveness

Measure Performance and Results

• Establish performance metrics to evaluate the impact of communication and content initiatives.
• Analyse data to derive insights and inform future strategies, ensuring a results-oriented approach.
• Report on key performance indicators to stakeholders, demonstrating the value of communication efforts.

Managing A&P, monitoring and controlling budget for own projects.

Requirements/Capabilities

• Previous experience in developing and executing integrated communication campaigns across multiple markets, with a strong understanding of consumer insights and digital media. 
• Ability to collaborate effectively with creative agencies and internal stakeholders, delivering clear and inspiring briefs that lead to impactful creative output. 
• Strong analytical skills with experience in setting KPIs, analysing campaign performance, and using data to optimise future communications strategies. 

• Media Planning 
• Digital Marketing 
• Innovation & Emerging Tech (e.g. GenAI) 
• Ability to Influence & work cross functionally
• Demonstrates sound creative Judgement 
• Agility & Innovation mindset 

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol. In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.

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