Content Creator (Photography, Videography & Social Media Lead) presso FISK UNIVERSITY

Description

The Content Creator leads day-to-day photo, video, and social storytelling for Fisk University’s owned channels. This role brings the Fisk experience to life through dynamic, trend-aware content that celebrates joy, culture, and legacy. 

As part of the Marketing & Communications team, this person helps build the visual world of Fisk—where creativity meets purpose and storytelling moves people to action. The ideal candidate is someone who lives and breathes digital culture, understands what’s trending (and why), and knows how to turn everyday campus moments into engaging, shareable stories. They should be proactive, responsive in online spaces, and comfortable managing community engagement—including responding to comments, amplifying posts, and keeping the Fisk voice vibrant and connected. 

Reporting Line 

Reports to: Chief Communications and Marketing Officer 

Key Responsibilities 

• Plan, capture, and edit short- and long-form photo/video content for social, web, and campaigns, with fast turnarounds. 

• Own social-first storytelling: ideate series, shoot B‑roll, conduct quick interviews, and package content for platforms. 

• Maintain an agile content calendar in partnership with the marketing team; ensure coverage of priority events (including some evenings/weekends). 

• Manage post-production (editing, color, audio leveling, captions/subtitles) and publish with compelling copy and metadata. 

• Track and report performance; iterate based on insights to improve watch time, shares, and conversions. 

• Maintain and organize assets in the Digital Asset Management system with clear naming and usage rights. 

• Recruit, mentor, and schedule student interns; enforce quality, brand, and safety guidelines on shoots. 

• Collaborate with Senior Graphic Designer to ensure visual cohesion across motion, photo, and static graphics. 

• Ensure accessibility (alt text, captions, legible typography) and comply with copyright and usage policies. 

• Maintain equipment (cameras, gimbals, mics, lights); manage gear checkout and basic troubleshooting. 

Qualifications

EDUCATION: Bachelor’s Degree in advertising/marketing, graphic design, or related field of study. 

• 4–6 years creating content for brands, agencies, media, or higher education. 

• Demonstrated expertise with DSLR/mirrorless cameras, lighting, and audio; portfolio required. 

• Advanced proficiency in Adobe Premiere Pro (or Final Cut), Photoshop/Lightroom; basic motion skills a plus. 

• Strong copywriting for captions and on-screen text; understanding of platform best practices (TikTok, IG, YT). 

• Experience with social scheduling/analytics tools (e.g., Hootsuite and  HubSpot). 

• Calm under pressure; thrives in fast-paced, event-driven environments; excellent collaboration and communication skills. 

Work Conditions 

Some evening/weekend coverage required for priority events; occasional travel to off-site events.