Content Producer presso D. G. Yuengling & Son, Inc.

Description

Position: Content Producer

Department: Marketing

Reports To: Senior Marketing Manager

Summary: The Content Producer will be responsible for capturing, creating, and editing engaging visual content that brings Yuengling’s brands and stories to life across digital, social, and print platforms.  This role is highly hands-on shooting photography, filming short-form videos, editing content for social media, and supporting seasonal and regional marketing initiatives. The ideal candidate is a creative storyteller with a passion for brand authenticity, detail, and someone who can translate the pride and heritage of America’s Oldest Brewery into dynamic, modern visual content that resonates with today’s drinkers and fans. The Content Producer will have the ability to translate vision into deliverables while staying on-brand visually and conceptually.  This role is in person located in Pottsville, PA.

Essential Duties and Responsibilities

Content Creation

• Capture and edit high-quality photography and video for Yuengling’s digital, social, and retail marketing efforts.
• Produce short-form content for Instagram Reels, TikTok, YouTube Shorts, and paid/organic social posts.
• Create product, lifestyle, and event photography that supports marketing campaigns, sponsorships, and brand storytelling.
• Develop regional and seasonal content to align with local activations and distributor requests.
• Assist in maintaining an organized asset library for internal and external partners.
• Ability to edit all content for platform use, ensuring consistent brand tone and quality.

Social Media Support

• Collaborate with brand and social teams to plan and publish content that drives engagement and follower growth.
• Support paid social campaigns by creating and resizing content for specific placements or audiences.
• Monitor social trends, performance and be able to recommend new storytelling techniques.
• Measure and track Social Post performance and turn learnings into actions.

Production 

• Plan and execute photo and video shoots, including pre-production setup, shot lists, lighting, and editing.
• Capture behind-the-scenes content and “Behind the Brewery” storytelling moments.

Cross-Functional Collaboration

• Work closely with Marketing, Sales, and Communication teams to deliver content that supports national programs, wholesalers, and retailers.
• Provide photography and video coverage at events, festivals, and brewery activities.
• Capture family storytelling moments and brand heritage visuals that highlight Yuengling’s people, ownership, and community partnerships.

Logistics, Approvals & Coordination

• Manage approvals from marketing and leadership with an awareness of legal guidelines.
• Ensure content calendars are reviewed and compliant before posting.
• Track usage rights for music, talent, and photography.

Requirements

Skills and Qualifications

• Proficient in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom) or equivalent editing software.
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, Facebook) and short-form video trends.
• Skilled in shooting with DSLR or mirrorless cameras and editing for mobile/social formats.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative, self-starter mindset with excellent attention to detail and storytelling instincts.
• An appreciation for beer, lifestyle, or heritage brands is a plus.
• Understanding of how to authentically celebrate drinkers without glamorizing alcohol. 
• Demonstrates knowledge of alcohol industry compliance, including understanding and adhering to legal restrictions around alcohol marketing, such as tied-house laws that prohibit promotions giving unfair incentives to on-premise retailers.
• Ability to travel occasionally for shoots, events, and brewery related storytelling assignments.
• Perform additional duties and responsibilities as requested, directed or assigned by Management.

Required Education and/or Experience

• 3–5 years of experience in photography, videography, and/or social content production for consumer brands, ideally within CPG, beverage or lifestyle industries.