Assistant Director-Marketing presso Texas Tech University

Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

Up to 25%

1) Campaigns & Content Production

• Produce multi-channel assets (print, social, digital signage, photo, event collateral) from approved briefs and timelines.
• Direct, prioritize, and review the Program Manager's creative queue; provide feedback to ensure quality, accessibility, and on-time delivery.
• Capture/edit photography; maintain a rights-cleared stock library for departmental use.
• Keep departmental websites accurate and current (copy, images, forms/applications); perform link/content QA and basic SEO/UX updates.
• Assign and oversee web/digital tasks to the Program Manager; validate updates and maintain a simple release checklist.
• Process building media/digital signage requests (specs, scheduling, rotations) and ensure wayfinding/event screens are accurate; monitor analytics and share snapshots.

2) Brand Standards & Coordination

• Apply university identity guidelines across assets; maintain templates, style guides, and checklists.
• Provide practical guidance to pro staff and SAB on correct logo, color, and typography use; spot-check for consistency/accessibility.
• Coach the Program Manager on brand standards; set goals, conduct check-ins, and contribute to performance evaluations.

3) Client Service, Intake & Communication

• Manage shared digital mailboxes and intake forms; delegate triage to the Program Manager while ensuring response SLAs and professional tone.
• Track project status and deadlines; communicate progress/next steps to requestors; handle escalations and service recovery.

4) Supervision

• Direct supervision of 1 Program Manager: hire/onboard, set goals/KPIs, assign/prioritize work (e.g., Wrike), hold weekly 1:1s, and provide ongoing coaching/feedback.
• Review/approve deliverables for brand and accessibility compliance; use QA checklists; document performance; complete mid-year/annual evaluations and initiate corrective action when needed.
• Approve time/leave; manage workload and deadlines, cross-training/backup plans, and compliance with TTU/procurement policies; escalate risks and lead service recovery.

5) Budgeting, Procurement & Vendor Support 

• Assist with the annual marketing/media budget (quotes, cost estimates, tracking actuals).

6) Partnerships & Campus Relations

• Build and maintain relationships with university departments, student organizations, and external vendors to maximize reach and resource-sharing.
• Serve as liaison for university-wide campaigns and initiatives, ensuring Student Union presence is integrated and on-brand.
• Represent the Student Union at campus events, tabling opportunities, and committee meetings related to marketing, communications, and student engagement.

No

Monthly

after hours as needed for events, peak times & travel as needed for training/conferences

Lubbock

Master's degree preferred in the area of specialization or closely related field.  Three to five years of experience in related administrative and technical experience.  Additional job related education and experience may be substituted for the preferred experience. 

Student Union and Activities

Cover Letter, Professional/Personal References, Resume / CV

Full Time

Day

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

No

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

Communications & Marketing

Communications & Marketing Generalist

$65,200 - $84,800 - $104,300