External Communication Specialist presso Swope Health

As the External Communication Specialist for Swope Health, you will be responsible for creating content to promote Swope Health's mission through social media channels, resulting in increased brand exposure and awareness. You will supports corporate communication efforts by developing and managing electronic communications through website updates, intranet posts video collateral, graphics, e-newsletters e-mail campaigns and other digital storytelling strategies. You will play a pivotal role in spreading awareness in our community, and assisting with impactful endeavors that foster community engagement and support Swope Health’s goals.

In Your role You Will: 

• Oversee Swope Health social media accounts, including LinkedIn Facebook, X (formerly Twitter) and Instagram, and ensure that our social media presence is growing, through the use of data analytics.
• Plan social media campaigns based on strategic priorities and current events, ensuring brand consistency.
• Communicate with social media followers and respond to queries in a timely manner; monitor publicly posted and privately in boxed customer reviews.
• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news developed for Swope Health specific to its brand, service lines and strategic vision.
• Benchmark social media trends, set objectives and track audience preferences.
• Capture photography and videography as needed for communications strategies; assist in fulfilling photography and videography needs for other areas, as prudent.
• Help coordinate, create, monitor, evaluate and update local and regional advertising through print, radio, TV, social channels, and other avenues.
• Assist with evaluation, recommendations and upgrades to various media and public relations, marketing, materials, and documents for distribution.
• Help coordinate Swope Health community engagement events.
• Provide support with marketing of events through public and media relations.
• Assist with the creation of the stylistic branding of Swope Health, through use and enforcement of the Swope Health style guide.
• Help with press releases and media advisories, as requested.
• Lead engagement with graphic designer to deliver projects on deadline; lend graphic design support, as needed.
• Lead quality control efforts for swopehealth.org; monitor need for and incorporate monthly website updates, as needed.
• Take ownership of administrative tasks related to scheduling Vendor Kiosk and Community Room for internal and external stakeholders.

Successful Candidates Will Have: 

• Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or other business-related field.
  OR at least two (2) years of higher education and two years of experience in an external communications/social media management role. Direct experience in content management
• Strong experience growing audiences on social media platforms
• Ability to work in diverse environments
• Excellent copywriting skills
• Ability to deliver original creative content (copy, image and video)
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent written and oral communication skills
• Must possess analytical, conceptual organizational, project management and multitasking skills
• Attention to detail
• Interpersonal understanding and cultural intelligence
• Skilled at building relationships internally and externally
• Ability to work independently and collaboratively to see projects through to completion on deadline.
• Working knowledge of SEO best practices
• Proficiency in social media scheduling software (Hootsuite, etc.), Microsoft Office Suite, Adobe Creative Suite, MailChimp, Canva, WordPress, SharePoint, and Google Analytics

About Swope Health Services:

Each year, Swope Health serves over 45,000 patients, encompassing more than 200,000 visits in four counties on both sides of the state line. Our team members are proud of the work we do and the promise we've made – delivering coordinated care that values the needs of the whole person and championing better health in our community.

Swope Health is a special place that cares for the people who need it most, wherever they are in the community. As part of our promise to battle health inequities and provide high-quality, comprehensive care, we make care visible. That means we proudly deliver our promise through every action, every day.

Swope Health Services supports its team members with:

• Medical benefits (including a Health Savings Account option), dental and vision
• 401(k) retirement plan with company match
• Company-paid benefits such as life insurance, Accidental Death & Dismemberment, and Short- and Long-Term Disability
• Paid Days Off , effective the first day of employment
• Eight annual company-paid holidays; One annual paid personal day

Swope Health is an affirmative-action, equal-opportunity employer. We consider all qualified applicants without regard to race, color, creed, religion, gender, national origin, age, marital status, veteran status or disability.