Senior Brand Content Strategist- High Net Worth presso Edward Jones

We're seeking a Sr. Brand Content Strategist to lead omnichannel content strategies for our high net worth (HNW) investor business segment. This role requires a deep understanding of brand content, marketing and communications tailored to the financial services industry, particularly for investors with more than $5 million in investable assets. The right person should be highly familiar with the products and services that align with this target client's interests. This team player will develop strategies that ensure brand differentiation, relevance, and resonance for our HNW investor audiences. The ideal candidate is a strategic thinker with a passion for storytelling, a deep understanding of premium wealth management services, and the ability to translate complex ideas into impactful brand narratives that contribute to quantifiable commercial value for clients and prospects.

What you'll do...

● Lead the creation and execution of clear messages, creative communication plans and campaign ideas for HNW investors, in partnership with agencies and other firm stakeholders.

● Partner with senior firm leaders and matrixed teams to bring our differentiated brand to life through targeted content and client materials.

● Serve as a bridge and translator between product/service/wealth management/business segment teams and content marketing strategy and execution.

● Provide strategic direction for content and campaigns, ensuring alignment with our enterprise-wide content strategy and HNW brand voice.

● Coach and partner with others to develop messaging strategies and ensure consistency across all communications (owned, shared, paid is focus; partner with adjacent team on earned media).

● Utilize data and insights to drive content strategy and inform proactive discussions around audience needs in the high net worth segment

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

What you'll need...
 

• Bachelor's Degree in marketing, communications or similar major
• 10+ years of experience in marketing communications, preferably in the financial services sector    
• Communication/Messaging Strategy aligned to brand standards and guidance
• Content Development and content marketing
• Go-to-Market/Integrated Marketing Strategy
• Content Intelligence/ Analytics/Measuring Effectiveness
• Omnichannel Management
• High degree of personal initiative and critical thinking
• Creative thinking and seasoned judgment
•  Ability to influence and make effective decisions; create consensus among team
• Deep understanding of financial services, particularly products and services preferred by high net worth and affluent investors
• Experience in developing content strategies for various communication channels, including social media, websites, email, direct mail, events and digital media
• Proven track record of navigating complex environments and working effectively in team-based or matrix environments