BU Consumer Experience Lead – Toblerone & World Trade Retail presso Mondelēz International

Lead the Consumer Experience expertise to design intelligent brand experiences that move people and drive digital transformation for the newly established Toblerone & World Trade Retail BU. ​ 

How you will contribute 

1. Set and drive the CX vision and strategy​ 

• Champion the CX purpose and embed “Design intelligent brand experiences that move people” across BU brands​ 

• Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities ​ 

• Ensure all brand experiences are designed holistically across the full Paid, Owned, Earned ecosystem with specific focus on social channels ​ 

• Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term) ​ 

2. Elevate Creative and Experience Excellence​ 

• Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas, fit for purpose content and assets​ 

• Champion Empathy at scale, our Mondelez’ approach to brand building through personalized communication rooted in real consumer understanding 

• Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market 

• Apply CX Journey principles to identify and activate the moments that matter for BU brands (Smart Brand Playbook principles)​ 

3. Drive Media Investment Efficiency & Effectiveness​ 

• Optimize BU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption​ 

• Drive data-led media planning and measurement across the consumer journey 

• Guide JBP partner and retail / d-Commerce investment strategies to achieve core elements of MDLZ SP and Vision 2030​ 

• Collaborate with agencies & I&A to optimize ROI, sufficiency, and compliance

4. Strengthen Partnership and Governance Excellence​ 

• Lead collaboration with creative, media, JBP & other partners to ensure seamless integration and shared accountability 

• Define partnership governance, and success metrics to drive clarity and performance 

5. Embed Digital marketing transformation and roadmap ​ 

• Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy ​ 

6. Lead the development and implementation of Consumer Digital Strategy for Toblerone World Trade Retail​ 

• Take the ownership of Owned / Earned channels including Influencers Management: Define the O&E experience strategy to bring brand purpose to life ​specifically on social channels through smart and relevant activations 

• Perform periodic audits of social media channels, websites and digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability ​ 

• Lead the development of an always-on content calendar for owned and earned channels​ 

• Input into tagging / tracking requirements​ 

• Manage the relevant agencies to ensure best in class service and performance against the briefs and aligned metrics​ 

7. Work with internal and external teams/functions​ 

• Brand managers: support to define comms strategy and both short and long term priorities 

• Global Digital and d-Comm COE: Assist in the development and implementation of the Digital Transformation agenda within the BU by collaborating with COEs​ 

• BU/CU CX Team: Close collaboration with the CX teams in the markets to guarantee the successful implementation of the central strategies and the proper landing, as well as strong governance​ 

• Creative & Media Insights (I&A): Partner with I&A business teams by providing key digital insights to drive data-driven decision making ​ 

• Technology infrastructure (MDS): Partner with the MDS team to guarantee that data and technology strategies and tools are effectively implemented and utilized to influence successful marketing and communication strategies ​ 

• Marketing Excellence: Support and drive Marketing capability programs​ 

• Media Procurement: Support the Productivity and other financial KPIs​ 

• Agency Management: Oversee and collaborate with the Creative, Media, and Production agencies in ensuring high standards of service, effective governance, persistent creativity, and the development of consumer-centric ideas that fuel both short and long term growth​ 

What you will bring 

• 10 years+ experience – including extensive experience in leading digital marketing, developing strategies, and demonstrating a proven track record of success in achieve marketing goals​ 

• Passion for digital innovation, emerging technologies, and modern creativity (Gen AI, personalization, social influence) ​ 

• Efficiency & effectiveness (ROI) and cost optimization​ 

• Champion Business transformation and change management ​ 

• Strong leadership skills with the ability to inspire and align cross-functional teams & external partners. 

• Excellent communication and influencing skills across multiple senior stakeholders 

• Strategic future forward thinker with strong commercial acumen and analytical rigor​