Associate Media Director presso Gravity Global
Gravity Global · Houston, Stati Uniti d'America · Remote
- Professional
Gravity Global is the worldâs most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
At Gravity Global, we believe our people are our greatest strength. Weâre a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission â to deliver exceptional work that makes an impact. Weâre growing fast â across continents and disciplines â and weâre looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.
Weâre searching for a Digital Associate Media Director to lead strategic, audience-first paid media initiatives across digital channels for enterprise B2B clients. This role plays a key part in our Media Planning and Activation team, responsible for delivering innovative, data-driven media strategies, building strong client and vendor partnerships, and driving performance through insight-led campaign planning and optimization.
Key Responsibilities
- In partnership with your Group Media Director and planning team members, you will lead the digital media planning process in support of enterprise clientâs global initiativesÂ
- Prepare and present digital media plans, including objective alignment, audience research, rationale, performance benchmark setting and the new thinking to elevate client campaign performanceÂ
- Evaluate and align key endemic publications and the premium and experiential placements most aligned with the campaign and business objectives within your media plansÂ
- Work with the Gravity Media Activation team to ensure digital media tactics are executed per the strategic and technical requirements of the media planÂ
- Lead the execution of digital media plans, including preparation of media budgets, campaign timelines, media vendor insertions, and supporting materialsÂ
- Monitor non-biddable media buys during the negotiation process and check final buys for adherence to client-approved media plansÂ
- Assist the Media Finance group in reconciling budgets with actualized expendituresÂ
- Review âproof of media performanceâ reports generated by the Media Activation Team in early campaign phases to ensure alignment with campaign goals, performance targets and projectionsÂ
- Skilled at reviewing data, identifying key takeaways, and clearly articulating the âso what.âÂ
- Monitor daily pacing and performance of paid media campaigns with Media Activation Team, collaborating on high-level optimizations against campaign goalsÂ
- Build executive-level media performance decks on a quarterly and half year basis to include data-informed insights and recommendations to optimize and amplify paid media performance in continued and new paid media initiativesÂ
Skills, Knowledge and Expertise
- 5-7 years of media planning experience; mix of media planning, activation, and analysis skills strongly preferredÂ
(experience on client or agency side with tech firm a plus)Â - 1-3 years of experience in managing media team members and their growthÂ
- Exceptional verbal and written communication skillsÂ
- An understanding of all digital marketing communication media types (offline/omnichannel experience a plus)Â
- Strong leadership skills and the ability to become an âinfluential consultantâ to B2B, enterprise-sized clientsÂ
- Ability to link business and marketing goals with strategic media executions Â
- Well-versed in knowledge and strategic application of key software platforms, including media research and data analysis toolsÂ
- Strong knowledge and experience with tools and platforms such as: Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, The Trade Desk DSP, Google and/or Adobe Analytics, Google Analytics, comparative reporting, Excel/Google Sheets, PowerPoint/Google Slides, etc. (Tableau a plus).Â
- Proficiency in media terminology, concepts, media math, calculations, KPI development, and third-party research toolsÂ
- Google AdsÂ
- Bing/MS AdsÂ
- LinkedIn AdsÂ
- Meta AdsÂ
- Programmatic Display/VideoÂ
- Reddit AdsÂ
- TikTok AdsÂ
- X AdsÂ
- Excel/Google Sheets (necessary)Â
- PowerPoint (necessary)Â
- Google GA4 (necessary)Â
- PowerBI (good to have)Â
- Looker Studio (good to have)Â
- Domo (good to have)Â
- Adobe Analytics (preferred)Â
- Tableau (preferred)Â
đ« What We Offer:
· đŽ Work-Life Balance â while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.