Senior Marketing and Experience Measurement Analyst presso Edward Jones

• Proactively identify opportunities where analytics can inform Experience, Brand and Marketing strategies.
• Provide actionable insights to support business decisions and long-term strategy development, primarily by performing root cause, exploratory, sensitivity and scenario analysis, hypothesis testing, economic modeling, regression, segmentations and data visualization to identify patterns/trends/insights etc. on ambiguous business problems.
• Recommend, develop and execute measurement approaches, analysis and experiments that explain the incremental impact of marketing and experience on core success metrics and KPIs.
• Maintain a strong understanding of division results & key business drivers to be able to apply understanding to analytic approach to influence key strategies and business performance.  Strong knowledge of marketing KPIs such as ROAS, ROI, and LTV. 
• Drive measurement, improvement, and optimization strategies by connecting marketing and experience activity to outcomes that will help achieve stated goals.
• Build and maintain an understanding of data flows, sources, and data transformations across multiple domains. Extract, merge, cleanse and transform data from multiple sources as needed for analysis. 
• Define business and data requirements for analytic deliverables and liaise with technology and data support teams to drive data enhancements.
• Apply critical thinking to pressure test and validate logic and outputs against known sources and understanding of business. Proactively identify data quality issues and collaborate with other subject matter experts to identify solutions.
• Actively participate in industry and trade data and analytic communities in order to bring fresh ideas to the organization.
• Lead team to generate and incorporate insights into a cohesive story that clearly addresses business questions and influences decision making. Effectively lead the creation and communication of tailored messages to influence senior leaders regarding analytic ideas, approach, key takeaways, and actionable insights.
• Ability to communicate technical information to non-technical audiences.
• Consult with business owners to understand the business problem. Independently identify the appropriate analytic approach to solve the problem. Provide mentorship and feedback to others on analytic approach and leverage systems thinking to connect work to other strategic initiatives.
• Lead and influence the development of KPI and benchmark development.  Communicate results to senior leaders.
• Serve as a functional and technical data subject matter expert

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

• 5-7 years' experience in relevant field
• At least 4 years of analytics experience

• Bachelor's Degree with an emphasis in business, economics, math, engineering, or analytics preferred (or relevant work experience)
• Advanced Degree or Certification preferred

• Proficiency interacting with various database and file storage systems (Examples: Oracle, Hadoop, NoSQL).  Understanding of join types.
• Intermediate experience with data manipulation languages, such as SQL, required
• Understanding of statistical concepts and analytic techniques, including descriptive statistics, forecasting, economic modeling, various regression techniques, machine learning, exploratory analysis, segmentation and variance analysis techniques. 
• Ability to determine if particular analytic problem requires capabilities that don't reside in the division.  Proficiency in applying descriptive statistics, univariate analysis, forecasting, economic modeling, and class variance analysis.

• Experience working with marketing data and understanding of conversion funnels, attribution and marketing channels.
• Previous experience in Marketing Analytics and Measurement.
• Applies general knowledge of business developed through education or past experience
• Understands key business drivers; uses this understanding to accomplish own work
• Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market

• Develops and performs moderately complex analysis, typically with moderate to high business impact
• Works with leaders throughout the firm, providing analytical guidance to directly influence business decisions
• While there are no direct supervisory responsibilities, coordinating with others to accomplish tasks and meet deadlines will be required, and may be asked to occasionally mentor and train other associates on the team 
• Influence decision making, by gaining a deep understanding of inter-departments/divisions interactions the impact on firm operations and initiatives.

• Explains complex information to others in straightforward situations
• Explains difficult or sensitive information; works to build consensus