Homeoffice Performance Marketing Manager(Packaging Studio Brand & Growth Focus) presso Mimeo US
Mimeo US · New York, Stati Uniti d'America · Remote
- Professional
Help build a brand that search engines, customers, and AI models trust.
Mimeo.com launched Packaging Studio last year to give brands a smarter, more flexible way to design and order digitally printed packaging and labels — from flexible pouches to folding cartons to corrugate. The response has been strong. Now we’re ready to grow faster — and smarter.
We’re looking for a Performance Marketing Manager who can help us scale while building a brand that stands out — and gets surfaced — in an AI-first, search-transformed digital world.
This isn’t just about managing paid channels. It’s about shaping how Packaging Studio is perceived, discovered, and remembered. You’ll play a critical role in helping us become:
- A structured, semantically-rich source that ranks and gets cited
- A brand that AI models summarize and recommend as authoritative
- A company with content that’s not just helpful — but trusted and re-usable
If you’re a performance-driven marketer with a passion for branding, content strategy, and the next era of discoverability, this is your leap.
Key Responsibilities
Key Responsibilities (What You’ll Do)
🧭 Build Full-Funnel Campaigns That Perform
- Plan and optimize campaigns across paid search, social, display, and email
- Collaborate on landing pages, copy, and creatives that connect performance and brand voice
- Run experiments to improve conversions, reduce CAC, and grow ROI
🧠 Create Content That Feeds Search & AI
- Build structured, in-depth, and reusable content
- Contribute to a strategy that ensures our pages are easily ingested, summarized, and cited by search engines and LLMs
- Think like a librarian, marketer, and journalist — organizing information to be both useful and discoverable
📈 Fuel Demand & Own the Funnel
- Launch lead-gen programs that don’t just fill the funnel — they build lasting relationships
- Use HubSpot and Salesforce to track engagement, personalize campaigns, and map attribution
- Develop nurture strategies that convert attention into action
🔍 Optimize for the AI-Era Search Ecosystem
- Stay ahead of shifts in how people and machines discover information
- Monitor how our content ranks, gets pulled into snippets, and shows up in AI summaries
- Look beyond clicks — toward trust, citations, and influence
📊 Analyze, Report & Recommend
- Track campaign performance across key KPIs (CAC, CPL, MQL, etc.)
- Deliver clear, actionable insights to improve spend allocation and content output
- Use dashboards and data to tell stories, surface opportunities, and measure brand strength
Skills Knowledge and Expertise
- 2–4 years of experience in performance marketing, digital demand gen, or growth roles
- Experience managing paid campaigns (Google Ads, Meta, LinkedIn) and email nurture flows
- Curiosity about how AI, LLMs, and semantic SEO are reshaping marketing strategy
- Familiarity with HubSpot, Salesforce, and basic marketing analytics
- A creative and analytical mind — able to write a compelling ad and calculate the CAC
Benefits
Why You’ll Love This Role
- You’ll help define a brand’s voice and visibility. Be part of building not just campaigns, but a long-term marketing foundation.
- You’ll grow into strategy fast. Work directly with the GM on shaping messaging, positioning, and discovery strategy.
- You’ll stay ahead of the curve. Learn how to market in the age of AI while applying timeless marketing fundamentals.
- You’ll make measurable impact. From search to sales, you’ll see the effect of your work in real time.
Compensation & Benefits:
- Base Salary: $80,000 – $100,000
- Performance Bonus: Up to $20,000 based on impact and KPIs
- Remote-first with full healthcare, benefits, and career growth support
Excellent medical, dental, and vision coverage for you and your family – We strongly encourage taking care of YOU, and that includes your mental health. Our new EAP coverage provides up to 12 free mental health sessions for all employees and their family members.
Flexible PTO Policy - It’s important to take time off to relax and rejuvenate, so you can function optimally when at work. Our generous PTO policy encourages you to take off when you need it so you can be at your best!
