Digital Content Coordinator presso City of Sioux Falls, SD

About the Department

The City of Sioux Falls is seeking a strategic digital storyteller to manage our City of Sioux Falls social media presence—someone who can create engaging content while building public trust. You'll tell the stories that make our community and organization great. This role requires creativity, strong cross-departmental collaboration, and professionalism to engage directly with the community through comments and inquiries.

This is public service through digital engagement. You'll develop new content formats and engagement strategies to communicate clearly and connect with residents. If you're motivated by civic impact and energized by helping 200,000+ residents connect meaningfully with their city, we want to hear from you.

Position Duties

1. Coordinate and execute social media content strategies for assigned accounts in alignment with overall digital communications strategy. Coordinate the implementation of engaging social media content across assigned platforms to enhance the City’s online presence and achieve communication goals. This includes working with target audiences, supporting measurable objectives, and aligning execution with overall City priorities and content strategy.

2. Create and curate engaging, accessible content. Produce innovative and accessible digital content (text, images, videos, infographics, livestreams) that effectively promotes news, educates the public, and fosters community engagement. Ensure content adheres to accessibility guidelines and maintains consistent voice and tone in alignment with established brand standards.

3. Manage and grow online communities. Oversee community engagement on assigned social media channels, facilitating positive interactions, responding professionally to inquiries and comments in collaboration with relevant City departments, and building relationships with residents and community partners.

4. Develop and maintain social media calendars for assigned departments. Manage the planning, scheduling, and securing of necessary approvals for social media content and campaigns, ensuring timely execution and adherence to established brand guidelines and organizational communication standards.

5. Monitor and analyze digital content performance. Track, analyze, and report on key engagement metrics to evaluate the effectiveness of digital strategies and campaigns. Provide strategic recommendations for optimization and improvement based on data analysis. Use data to inform future content creation, optimize messaging, and identify areas for improvement. Develop and maintain performance dashboards.

6. Support crisis communication on social media channels according to established emergency communication protocols as needed. Support the timely dissemination of accurate information, address public concerns, and help mitigate misinformation during emergencies in coordination with broader crisis communication efforts.

7. Act as the primary point of contact for assigned social media accounts. Provide guidance and support to other City employees with social media responsibilities on assigned accounts, ensuring adherence to best practices and City policies.

8. Collaborate cross-departmentally for consistent messaging. Work closely with various City departments to gather information and coordinate communication efforts. Collaborate with Creative Services on paid media campaigns to ensure organic content supports paid advertising initiatives. Work with Digital Communications Manager, Digital Content Supervisor, and Communications leadership to ensure consistent messaging across assigned channels that aligns with overall digital communications strategy.

9. Support digital engagement for community events hosted by the City of Sioux Falls. Provide digital communications support for community engagement events, including moderating online discussions, managing virtual event channels, and collecting public feedback through social media.

10. Maintain a strong understanding of and ensure adherence to City ordinances regarding engagement, data retention, and digital accessibility standards in all online communications. Continuously explore and implement social media trends and best practices in coordination with organizational communication strategies.

11. Perform other such duties and functions as are necessary or incidental to the proper performance of this position.

Minimum Qualifications

Graduation from an accredited college or university with a bachelor’s degree in marketing, communications, public relations, or a related field and a minimum of two (2) years’ experience in social media marketing and content creation; or any such combination of education, experience, and training as may be acceptable to the hiring authority.

Must possess or be able to obtain prior to hire a valid driver’s license.

Must be willing to work evenings and weekends as required.

Other Qualifications

• Strong understanding of social media best practices and platform-specific strategies. Experience in public relations, journalism, or storytelling role.

• Excellent written and verbal communication skills with ability to communicate clearly during emergencies as needed.

• Proficiency in digital photography, photo/video editing software, and basic graphic design and UX principles for online content.

• Proficiency in social media management tools.

• Experience with content management systems (CMS). Ability to analyze social media data and generate insights for optimizing content.

• Understanding of digital accessibility standards (WCAG).

• Ability to maintain effective working relationships.

• Ability to effectively manage time and work on many projects simultaneously.

• Ability to utilize project management software to complete Communications and Culture projects.

• Ability to maintain the quality of work and the confidentiality and integrity of the Communications and Culture team.