Indie Consulting - Influencer Strategist presso Indie Consulting

About Indie

Indie Consulting is a dynamic marketing partner dedicated to delivering best-in-class strategic marketing solutions for our clients. Our fractional resourcing team embodies our culture and values while seamlessly integrating into client environments. Our team is versatile, proactive, and dedicated to delivering exceptional results. As a representative of Indie, you will collaborate closely with our beauty client, bringing your expertise and proactive approach to your team.

The Role

Indie Consulting is seeking an experienced Influencer Strategist to lead the strategic development and optimization of influencer marketing programs across a leading global beauty client.

This role will lead cross-functional partners, agencies, and client teams to deliver best-in-class influencer strategies that blend creative storytelling, cultural insight, and measurable business impact.

The ideal candidate is an agile, strategic thinker with deep experience in influencer marketing, strong familiarity with beauty and personal care categories, and the ability to balance creative vision with performance-driven results.

Key Responsibilities

• Lead the development and execution of an elevated, strategically aligned influencer marketing program that drives growth, brand relevance, and cultural impact.
• Establish and align on key KPIs for influencer campaigns, ensuring clarity of objectives across awareness, engagement, and conversion goals.
• Develop and present comprehensive influencer program plans outlining campaign priorities, agency briefs, ways of working, and optimization strategies.
• Collaborate with internal client teams and agency partners to implement influencer programs across multiple brand categories.
• Identify and pursue opportunities to innovate within influencer marketing, staying ahead of platform evolution, algorithm changes, and emerging creator trends on channels such as TikTok, Meta, and YouTube.
• Lead the development and management of a multi-tiered, always-on influencer strategy that leverages data and insights to inform creative tactics and performance optimizations.
• Ensure seamless execution of influencer content across digital platforms, prioritizing engagement and conversion-driving initiatives while maintaining brand integrity and compliance.
• Build, maintain, and refine systems for tracking and measuring both earned and paid influencer ROI, delivering consistent performance insights to internal and external stakeholders.
• Partner cross-functionally to align influencer strategy with broader marketing, social, and communications objectives.
• Serve as a strategic advisor to client and agency partners, providing recommendations for continuous improvement, innovation, and impact. 

• At least 6 years of experience in influencer marketing, brand strategy, or integrated communications.
• Proven success in leading large-scale, multi-channel influencer campaigns for major brands.
• Deep understanding of cultural trends, digital communities, and creator ecosystems.
• Strong analytical skills with experience using data to drive brand and influencer strategy.
• Exceptional communication and presentation skills for client and internal leadership.
• Demonstrated ability to manage agency partners and cross-functional teams.
• Highly organized, proactive, and comfortable managing multiple complex workstreams simultaneously.
• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred)

Why Join Indie

• Partner with one of the world’s most iconic beauty brands and help shape influencer marketing strategy at scale.
• Work with a passionate, high-performing team committed to collaboration, creativity, and growth.
• Gain exposure to cutting-edge influencer programs and cross-agency collaboration within a global organization.
• Enjoy the flexibility of a remote-first role with opportunities for NYC-based collaboration.

Contract Details

• Contract/Part-time: 30 hours/week
• Competitive compensation aligned with experience and scope of work.