- Professional
- Ufficio in Indianapolis
Position Title: Digital Media Manager | Safety Sensitive: No |
Supervisor’s Title: Director of Communications | FLSA Status: Non-Exempt |
Department: Public Relations & Communications | Division: Public Affairs |
This is an on-site position. This role will not be remote.
Applicants must be currently authorized to work in the US on a full-time basis. IPTC will not sponsor visas or work authorizations for this position.
ABOUT US
We are IndyGo, a Municipal Corporation of Indianapolis – Marion County, and we’re proud to be the largest public transportation provider in the state of Indiana. We operate 31 transit routes throughout the county, providing nearly 10 million passenger trips a year to the good citizens of our region. IndyGo is committed to expanding mobility options to improve connectivity with the company’s mission, vision, and goals.
WHO WE ARE
A key measure of any great city is the ease of getting from one place to another. We call it “mobility.” It’s as essential as access to electricity and clean water. It moves a city forward to become a better place of opportunity and community. It’s a measure of a city’s vitality and potential, and it reflects a city’s judgment about its civic priorities. It makes a city a better home and a better place to visit.
At IndyGo, getting people from one place to another is much more than just moving riders: it’s about getting our riders to their hopes and dreams, to their education and careers, to their families and friends, to their health and well-being, and to another day of life in Indianapolis and the surrounding areas.
We’re here because you’ve got somewhere you need to be, and you need an easy, reliable way to get there. So come on; get on and get going to wherever you want to go on IndyGo.
INDYGO MISSION
As the region's largest transit authority, we are duty-bound to set the bar for transparency, trust, and overall professionalism. Our mission is to connect our community to economic and cultural opportunities through safe, reliable, and accessible mobility experiences.
Accountability: We are legally, ethically, and morally committed to utilizing all resources responsibly with integrity and transparency.
Adaptability: We adapt to disruptions through technology, workforce, and ridership innovations so we can meet the evolving needs of our community.
Workplace Culture: We offer an empowering workplace to meet the needs of our teammates and riders.
Compassion: We promote, embrace, and value all individuals, treating each other with dignity and respect.
Communication: We value open and honest conversations with each other, our riders, and the community.
Excellence: We are proud of who we are and the work we do and will continue to exceed customer expectations.
Responsibility: We will be good stewards of our resources.
Results: We make things better today than they were yesterday.
Safety: We ensure safe and secure environments.
BENEFITS WE OFFER
- Full-time positions with guaranteed 40 hours/week.
- Medical, dental, and vision (effective on the 1st of the month, 30 days after the start date).
- Free on-site wellness clinic for employees and their families.
- Retirement plan (401A and 457B).
- Tuition reimbursement.
- Free IndyGo transportation for employees and their families.
- Federal Loan Forgiveness Program
POSITION PURPOSE
The Digital Media Manager supports the Public Affairs team to develop and execute essential digital communication about transit service, strategic brand messaging, capital projects including Red, Purple and Blue Bus Rapid Transit (BRT) lines, and public engagement opportunities. The position is critical in advancing rider engagement, positive community relations, brand standards and strategic partnerships. This position is responsible for setting and maintaining social media strategy and presence, e-marketing and developing concepts for, shooting and editing a variety of videos for use on social media and the website. This role will develop social and digital paid advertising campaigns and monitor their progress. The Digital Media Manager will assist in the creation and implementation of the plans to effectively leverage digital channels to achieve specific agency outcomes by reporting to and educating the organization on ways to use social media, video and the IndyGo website to achieve desired business goals and outcomes. The Digital Media Manager also sometimes helps represent the company at public open houses, meetings and other various events
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
To succeed in this role, an individual must satisfactorily perform the functions listed below. The company will provide reasonable accommodations to enable individuals with disabilities to perform these functions.
ESSENTIAL FUNCTIONS
- Develop written and visual content schedule for social media platforms and maintain it regularly.
- Conceptualize, write, shoot and edit videos for social media and the website using a mobile device and/or video camera.
- Serve as the point person for social media inquiries, managing customer service needs, complaints, service detours and delays.
- Strategize communications goals and messages through external outlets (e.g., social media, videos, website).
- Coordinate and maintain communications mediums during capital projects.
- Coordinate with the Director of Communications to maintain communications content and schedules for key initiatives.
- Develop presentations to educate the organization about effective social media strategies and current campaigns.
- Monitor and assist with digital and paid advertising.
- Document, track and analyze effectiveness of social media content and marketing campaign goals and outcomes.
OTHER FUNCTIONS
- Assure department compliance with federal ADA, Civil Rights and procurement regulations.
- Apply federal regulations to public involvement practices.
- Participate and contribute to functional budget and the procurement process.
- Develop, manage or assist with special projects as needed.
- Provide support to other IndyGo departments as needed.
- Perform other duties as assigned in alignment with IndyGo’s strategic goals.
SUPERVISORY RESPONSIBILITIES
- None
EDUCATION AND/OR EXPERIENCE
To perform this job successfully, an individual should possess the following education and/or experience.
- Bachelor's degree in communications, marketing, business administration, journalism, public relations or a related field is preferred or associate's degree/two (2) years of college and two (2) years of related work experience or four (4) years of related work experience (plus any additional required experience) accepted. An equivalent combination of education and experience may be considered.
- Minimum of two (2) years' experience in social media, internal and external communications, and video shooting, editing and production required.
- Copy-editing, advocacy, community affairs or other outreach, engagement and communications experience preferred.
- Experience presenting and communicating to large groups preferred.
KNOWLEDGE, SKILLS, AND ABILITIES
The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily.
- Thorough knowledge of social media and marketing techniques.
- Knowledge of design programs (e.g., Adobe Illustrator, Photoshop, Canva) preferred.
- Demonstrated video shooting skills on mobile device and/or camera.
- Demonstrated video editing skills through iMovie, Adobe or comparable editing software.
- Knowledge of media and social media monitoring services (e.g., Sprout Social, Cision, Hootsuite).
- Must possess and demonstrate an ability to collaborate to achieve outcomes in the workplace with maturity and patience.
- Effective presentation, writing, and proofreading skills required in addition to effective verbal communication and listening skills.
- Thorough knowledge of Associated Press (AP) Style Guidelines.
- Demonstrated time management and organization skills required.
- Ability to manage multiple responsibilities while working in a deadline-oriented environment.
- Ability to express oneself using correct language and grammar effectively and persuasively in a professional, diplomatic, empathetic and tactful manner.
- Ability to interact with internal and external constituents, both in person and through phone, e-mail and written correspondence.
- Ability to exercise discretion and independent judgment in the performance of duties.
- Ability to process and analyze data and to develop reports on data and statistics.
- Above average mathematical abilities, including addition, subtraction, multiplication, division, percentages, ratios and fractions.
- Ability to work independently with minimal supervision.
- Ability to operate office equipment (e.g., copy machines, phones).
PHYSICAL DEMANDS
The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Requires on-call availability approximately 1-2 evenings per month for urgent communication needs.
- Occasional after-work hours are required for events and public engagement activities.
- Consistent local travel between facilities and event sites required.
- Ability to perform effectively in environments with frequent workload changes and competing demands.
- Ability to remain stationary 50% of the time and to move intermittently throughout the workday, occasionally between departments or facilities.
- Ability to identify and distinguish colors to review print materials and ensure brand consistency.
- Requires occasional exposure to excessive noise, fumes/odors, some hazardous materials and dirt/dust consistent with working in a garage.
- Position requires an individual to occasionally raise and lower objects such as video equipment, banners, signs, etc. weighing up to 30 lbs. overhead and/or up one level to another during their shift.
IndyGo is an Equal Opportunity Employer.
