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Intern, Digital Marketing Analytics presso Aba

Aba · Washington, Stati Uniti d'America · Onsite

31.200,00 USD  -  124.800,00 USD

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Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Click Here to review ABA's holistic approach to Benefits and Total Rewards.

Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

Job Description:

Internship period: June 1, 2026 – August 7, 2026 

Pay rate is $25/hour for undergraduate student (Rising Sophomore, Junior, or Senior) 

Pay rate is $30/hour for graduate student  

 

Full-time; 37.5 hours per week 

 

ABA’s Internship provides students with a paid opportunity to work with one of the biggest trade associations in Washington, DC. This extremely selective opportunity provides students with the opportunity to do substantial work in various divisions across ABA, connect with leadership, build a network, and make a difference. 

 

Primary Responsibilities 

  • Monitor web analytics dashboards and key reporting tools; make recommendations to optimize KPIs, communicate paid search strategy/recommendations and report on paid campaign performance to internal team members 

  • Leverage data to measure and optimize paid advertising support & drive insights 

  • Support strategy to add Google Ads, Microsoft Ads and digital advertising into marketing journeys 

  • Stay up to date on the latest SEM industry trends and news. 

  • Initiate new and innovative ways to advertise ABA offerings by continually testing marketing approaches and messaging to increase metrics (impressions, CTC, conversions) 

  • Adopt Google Analytics 4 standards to track user events and conversions through a customer journey and drive adoption of self-serve for web usage metrics to drive insights 

 

Required Skills  

  • Experience working with and knowledge of Google Analytics, Google Tag Manager, and Google Data. Studio for data/conversion tracking and reporting. Preference for Google Analytics & AdWords Certifications. 

  • Strong reasoning and analytical skills.

  • Data-driven thinking with a propensity to always look for ways to improve performance. 

  • Experience with Search Console, SEMRush or other SEO monitoring tools and keyword research.

  • Experience using MS Office Suite, in particular strong knowledge of Excel. 

  • Using Excel, at a minimum must be able to analyze data using charts and graphs.

  • Ability to report into ABA headquarters located in Washington, DC, at least two-times per week (relocation assistance or stipend is not included for the intern program). Internship positions are not eligible for healthcare insurance coverage. 

 

Minimum Education Requirements  

  • Major Field of Study: Marketing, Integrated Marketing, Communications or Advertising 

  • Rising Sophomore, Junior, Senior ($25.00 an hour) or Graduate student ($30.00 an hour) 

Salary Band Range:

$15.00 - $37.50 - $60.00

American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.

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