Campaign Coordinator presso Veteransunited

As Campaign Coordinator, you will work to create, optimize, and implement new ideas and campaigns surrounding the company’s realty lead generation effort. You will work with internally owned and operated websites along with partners to improve conversions across all milestones. Your responsibilities will include working directly with fellow marketing team members to execute projects, consume data, and leverage insights to determine new strategies and tactics relating to both mortgage and realty performance. In addition, you will prioritize multiple projects to achieve the most business value, while keeping stakeholders updated as needed. Depending on your assignment, you will focus on one of the following areas:

• Seller Lead Acquisition and Conversion

• Lead Generation

• Promotions

Here’s a snapshot of what you’d be doing:

Seller Lead Acquisition and Conversion

• Create, manage, and optimize lead acquisition campaigns through the creation of new ideas, conversion testing, incubation strategies, and leveraging marketing tactics to ensure the realty division is capturing a growing percentage of sell-side transactions.

• Responsible for monitoring and improving metrics and conversion data for all seller campaigns and deriving actionable insights to deliver results. Mine campaigns for seller lead volume and conversion opportunities.

• Cultivate and maintain off market property data and advocate for its use across departments and campaigns.

•  Strategize and develop new opportunities to generate purchase and listing real estate leads.

• Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.

Lead Generation

• Optimize owned and operated agent first campaigns through the creation of new ideas, conversion testing, incubation strategies, and leveraging marketing tactics.

• Work with Business Development to propose and implement improvements to partner campaigns. 

• Create specifications for and work with creative teams to ensure assets are effective, on-message and compliant.

• Strategize and develop new opportunities to generate both purchase and listing real estate leads.

• Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.

Promotions

• Create, manage, and execute promotional campaigns—including sweepstakes and similar offerings—by partnering with internal teams to ensure timely fulfillment and successful lead engagement. Gather and act on feedback from departments to enhance lead quality, conversion, and closing satisfaction.

• Develop and optimize incubation and retention campaigns for homebuyers not yet ready to transact. Track and analyze campaign performance to identify opportunities to strengthen engagement across real estate channels.

• Execute external campaigns, including Hero of the Game, with Mizzou Athletics. Provide on-site support during events and promotions to ensure proper activation and alignment with brand standards.

• Monitor outbound campaign performance for compliance and deliverability, and overall effectiveness, recommending adjustments to improve results.

• Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.

We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.
 
We’ll also want to know you can demonstrate these attributes:

• Exemplary customer service skills

• Excel in a fast-paced, results-oriented environment

• Thrive in a highly cooperative work setting

• Strong problem-solving aptitude

• Dedicated work ethic

• Ability to build highly collaborative, high trusting relationships

• Organizational skills

• High attention to detail

• Ability to manage time and meet deadlines

• Aptitude to learn new technology

• Analytical decision-making skills

• 2+ years of experience in project management, marketing, and/or real estate

• Ability to vet potential projects for value, identify project barriers/obstacles

• Experience working on a team to implement new features, projects, campaigns, or products in partnership with development resources

• Strong business acumen, with ability to translate and present quantitative information in professional format

• Experience building/authoring business processes, process illustrations, project plans, user stories, and business requirement documents

• Experience facilitating stakeholder communication, product and campaign release schedules, and multi-generational product and campaign plans

• Proficient in basic computer technologies, appropriate for an internet-based company

• Regular and predictable attendance

Veterans United Home Loans and its affiliates are Equal Opportunity Employers that consider all qualified applicants regardless of race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information.