- Senior
- Ufficio in London
Join us as a Senior Content Specialist to play pivotal role in developing strategic, engaging, and market-relevant content that supports our AIG UK’s business objectives.
Make your mark in Marketing & Communications
The AIG UK Franchise Marketing & Communications (M&C) team, part of our broader International M&C team, contributes to shaping AIG's corporate reputation, global brand and valuation in the marketplace and supporting AIG’s businesses to help strategically position them for continued growth and profitability. Our multi-disciplinary team acts as an in-house “agency” – deploying high-quality external and internal campaigns and events that inspire, inform and engage our colleagues, clients, partners and other stakeholders.
How you will make an impact
You will report into the Director of Marketing, AIG UK and will work closely with various teams in AIG’s UK franchise (including UK London and region markets, Global Specialty and Talbot) and other regional and global stakeholders to create impactful content that showcases our expertise and supports business growth.
Some of the key responsibilities include:
Develop, write, and edit a wide range of content, including:
Product literature and marketing materials for Specialty, Financial Lines, Property & Casualty insurance lines.
Case studies highlighting client success stories and business wins.
Knowledge leadership pieces and articles tailored for different geographies and audiences.
Website content and copy for external channels (including newsletters, email campaigns, and social media).
Use storytelling techniques to translate complex insurance and business concepts into compelling, relatable narratives.
Collaborate with the Director of Marketing and the rest of the Marketing and Communications team to support the overall strategy.
Partner with product leaders and client and broker engagement teams to develop client-facing materials that enhance relationship building and sales effectiveness.
Ensure all content adheres to brand guidelines, tone of voice, and compliance requirements, while resonating with diverse international markets.
Manage multiple projects simultaneously while maintaining high standards of quality and accuracy.
Manage relationships with creative, media, PR and digital agencies to ensure high-quality deliverables and timely execution.
What you’ll need to succeed
Bachelor’s degree in journalism, Marketing/Communications, English, or a related field.
Extensive professional experience in journalism, copywriting, or content development, with a strong portfolio of published work.
Deep familiarity with insurance industry content, especially in specialty, property & casualty lines.
Proven track record of working in or with large multinational organisations, with an ability to adapt messaging for different markets and cultures.
Demonstrated expertise in storytelling, with the ability to craft engaging narratives that blend creativity with commercial insight.
Strong business acumen, with the ability to connect insurance content to broader client and market needs.
Exceptional writing and editing skills, with the ability to communicate complex concepts clearly and persuasively.
Strong project management and organisational skills, with the ability to meet tight deadlines.
Experience collaborating with cross-functional teams works within a matrix structure with multi-cultural and geographically dispersed teams.
#LI-AIG
At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.
Enjoy benefits that take care of what matters
At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.
Reimagining insurance to make a bigger difference to the world
American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.
Welcome to a culture of inclusion
We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.
AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.
AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to [email protected].
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