Social Media Strategist presso Colorado Mesa University
Colorado Mesa University · Grand Junction, Stati Uniti d'America · Onsite
- Professional
- Ufficio in Grand Junction

Department: Marketing and Communications Office
Reporting To: CommunityRelations and Communications Manager
FLSA Status: Exempt
SECTIONI - OUR VALUES CULTIVATE OUR VISION AND CULTURE
At CMU, we believein acting from a foundation of goodwill. This belief gives us the courage toform meaningful relationships, embark on joint endeavors and take risks in thepursuit of new possibilities. It’s this courage that enables the Mavily to explorenew ways of thinking and doing, knowing that there is no perfect solution, noperfect idea.
From this place of humility and courage, we’ve built a culture of resilience.We invest in the future by continuously adapting to change, overcomingchallenges, and seizing new opportunities. We recognize that change isconstant, and our resilience allows us to embrace it with confidence. Endlesscuriosity drives us to approach the unexpected as if it were expected, seeingopportunities for discovery and renewal in every challenge. In this communityrooted in love and dignity, curiosity thrives, leading to endless opportunitiesfor growth and advancement.
Inspired by the soul of the West—the spirit that our region embodies—we emergeas a force for positive change, harnessing our collective power to build aHuman Scale University that reflects our values and brings to life our sharedvision of the world we aspire to create.
Colorado Mesa University Core Values
Love - Extending oneself for nurturing the growth of self andothers
Dignity - Respecting the intrinsic value of each person andbelieving that others act from a foundation of goodwill
Courage - Taking risks in the pursuit of new possibilities
Humility - Suspending one’s ego and pride to recognize that no ideais perfect and being open to the input of others
Resiliency - Investing in the future by adapting to changes,overcoming challenges and pursuing Opportunity
Curiosity - Cultivating awe and exploring the unknown
Power - The strength to act collaboratively with individual agency toachieve our goals
SECTIONII – THE SEAT
At CMU, we look atevery position as a seat. Every seat is vital and the individual in the seatcontributes significantly to our mission of providing an affordable andaccessible education and forming meaningful and mutually enriching partnershipsthat support the well-being and vibrancy of our community. As a human centricorganization, a priority is to ensure we have the “right seats” in ourorganization, and that the expectations, ownership and accountabilities aredefined and communicated clearly for the success of the individuals holding theseats.
OVERVIEW AND ROLE SCOPE OF TEAM AND/OR TASKS
The Content Creator manages the creation anddistribution of social media content across CMU’s channels like Instagram,Facebook, X, TikTok, LinkedIn, YouTube and emerging platforms.
The content creator leads a team of campuscontributors across multiple departments who share a goal of storytelling and advancingthe mission of CMU through creativity and social media management. The rolesupports CMU’s mission by creating meaningful, powerful content that bringsCMU’s brand to life!
ROLES
Social Media
• Assemble and lead a team of campus-wide content contributors from multiple departments
• Hire and lead a team of students who create social media content
• Manage CMU’s social media accounts, channels and distributions platforms
• Ensure CMU’s content speaks to audiences in a way that supports student enrollment and CMU brand awareness and affinity.
• Identify, propose and implement new social media opportunities, including influencer marketing strategy, staying current with the latest industry trends, identifying and applying new media technology and best practices.
• Master and manage CMU’s social media content calendar with an eye for strategic and timely communications.
• Report social media analytics and work with the Director of Digital Strategy using data to guide content creation.
• Collaborate with advertising agency and marketing director to develop cohesion between organic and paid marketing campaigns.
Creative Content
• Create engaging social media content
• Work with a team to brainstorm creative concepts and campaigns and oversee their implementation.
• Utilize content creation platforms like Canva, CapCut, Adobe Suite, etc.
• Ability to develop long-form and short-form, platform appropriate storytelling.
• Form working relationships with a variety of members of the campus community.
Other duties may be assigned as needed by our business.
SECTIONIII – OUR DESIRES FOR RIGHT FIT
For the success ofour mission and our teams, we desire to have individuals who are a “Right Fit”in our seats. We define “Right Fit” as those who embrace our culture,demonstrate our values, understand the seat and what is required. We seekindividuals who want this seat, desire to be a part of a bigger vision and havethe capacity to be a successful member of our CMU team.
ESSENTIAL EXPERIENCE FOR RIGHT FIT
• Bachelor’s degree from an accredited four-year college or university
• Ability to write, edit and proof with attention to audience, tone and nuance.
• Work and/or college experience in creating content (videos, photos, feature stories) for use on social media, websites or advertising.
• Demonstrate ability to develop aesthetic, on-brand, compelling social media content.
• Demonstrated experience with current and developing social media channels and social media management software.
• Self-motivated and flexible, with the ability to self-manage multiple projects in a fast-paced environment.
• Ability to listen, synthesize information and write clearly and concisely.
• Strong time management, organization and start-to-finish project management skills.
• Strong interpersonal communication and customer service skills.
• A valid driver’s license is required.
• A portfolio of existing social media content is preferred.
Reasonableaccommodations may be made to enable individuals with disabilities to performthe essential functions.
DISCLAIMER - This position description is only a summary of the typicalfunctions of this seat, and not an exhaustive list of all responsibilities andareas of accountability.
DIRECT INQUIRIESCONTACT: David Ludlam, [email protected]
HOW TO APPLY: Applicants will beasked to complete an online application by creating a profile and thenproviding personal and demographic information. In addition, please be preparedto upload a:
• Cover letter
• Resume
• Include the name,phone number, email address and relationship of at least three professionalreferences who can attest to your ability to perform the job you are applyingfor. Professional references should include at least one current or formersupervisor. Professional reference may also include current or formeremployers, colleagues or other professionals who have first-hand knowledge andcan recommend you for employment.
• Copy oftranscripts for all degrees completed (if your transcripts include a socialsecurity number or birthdate, please redact that information before uploadingthe document. Official transcripts will be required upon hire)
ABOUTCOLORADO MESA UNIVERSITY
A comprehensiveuniversity in Grand Junction, Colorado Mesa University provides exceptionaleducational opportunities on a state-of-the-art campus. As western Colorado’slargest university, CMU serves students on its main campus in Grand Junction,its satellite campus in Montrose, its technical college, CMU Tech, and viaonline offerings.
Colorado MesaUniversity serves as the primary intellectual and cultural center of westernColorado and promotes the exchange of ideas that are of regional, national, andinternational importance. Founded in 1925, it is a dynamic university enrolling10,000 students at the associate, baccalaureate, and graduate levels.
At the heart ofthe CMU experience is an integrative and experiential approach to highereducation that encourages students to think differently and empowers them tochallenge assumptions. CMU brings students together with expert scholars andthinkers from different disciplines to make connections between ideas and gainthe skills to solve the unstructured, complex problems they will encounter inlife. Our focus is on providing quality academic programs, built on a strongliberal arts core that supports students' interests and regional employmentneeds, as well as technical programs that respond to vocational workforcedemands.
The Grand Valley ishome to some of the best outdoor recreation in the state of Colorado and youwill not have to fight traffic and crowds to enjoy it. CMU is surrounded by theGrand Mesa, Book Cliffs, and the Colorado National Monument. We have world-classmountain biking, rock climbing, hiking, rafting, and a mountain resort that’sless than 45 minutes from campus for skiing, snowboarding, and cross-countryskiing. Living and working in Grand Junction, you will be able to explore oneof Colorado’s best kept secrets.
Colorado MesaUniversity is particularly interested in candidates who have experience workingwith students from diverse backgrounds and who have a demonstrated commitmentto improving the levels of access and success for underrepresented studentswithin higher education.
Colorado MesaUniversity is committed to providing a safe and productive learning and livingcommunity. To achieve that goal, we conduct background investigations for allfinal applicants being considered for employment. Background investigationsinclude reference checks, a criminal history record check, and whenappropriate, a financial and/or motor vehicle history. Applicant must be ableto verify U.S. employment eligibility. Colorado Mesa University is an EqualOpportunity Employer, committed to a culturally diverse faculty, staff andstudent body. Women and minorities are encouraged to apply. Any person with adisability as defined by the ADA Amendments Act of 2008 (ADAAA) may be providedreasonable accommodation upon request to enable the person to complete anemployment assessment. To request an accommodation, please contact the CMUHuman Resources Office by phone or email. You may be asked to provideadditional information, including medical documentation, regarding functionallimitations and the type of accommodation needed.