Marketing Specialist, Copywriting (12-Month Contract) presso Medline Canada

Value Proposition

As a leading partner in healthcare, Medline Canada's sole purpose is Together Improving Care – this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast.

Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:

• Collaborative work environment with highly engaged employees

• Annual Employee Appreciation Week

• Paid vacation and personal days

• Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being

• Career growth and training programs

• Open communication with Senior Leaders

• Recognition programs

• Social activities

• And much more… 

JOB SUMMARY

The Marketing Specialist, Copywriting will play an essential role within the marketing team, writing e-commerce product and marketing content for the website and digital channels. Collaborating with the Content Marketing Manager and key marketing stakeholders, the copywriter will create and maintain the e-commerce product database, producing impactful, clear and consistent marketing content and technical product descriptions that support e-commerce platforms and product catalogs. Tasks will include product content creation and updates, website copy, digital catalogue maintenance and landing page creation, SEO and UX optimization.

Essentially, this role will be responsible for updating and maintaining all website, e-commerce product catalogue content. Marketing materials and environments include the Online Catalogue, CMS and eCommerce environments, The Source (Intranet) asset repository and environment, front-end web product pages, digital banners, blog posts, catalogue and other assigned projects. They will be especially committed to supporting the needs of the Marketing department in online communications efforts.

CORE JOB RESPONSIBILITIES

• Product SKU and Digital Copywriting: Write clear, compelling, and conversion-focused copy for product pages, SKU descriptions, website updates, plus assisting with email campaigns, and social media when assigned.

• Website Updates and Maintenance: make content updates and leverage the CMS to build new product landing pages.

• E-Commerce Optimization: Collaborate with product and marketing channel managers to enhance product content for SEO and improve customer journey touchpoints.

• Content Calendar Support: Contribute to planning and execution of monthly content calendar and campaign timelines.

• Cross-Team Collaboration: Work closely with designers, developers, and marketing leads to deliver effective, cohesive and timely content.

• Content Review: Ensure work is error-free before routing for approval, printing or publishing.

• Communication: Understand and communicate content goals and success factors, conceptual reasoning, insights and findings to successfully persuade and justify content creation.

QUALIFICATIONS 

• Degree in Business or Marketing, or equivalent experience

• 2-4 years digital copywriting experience (agency and B2B experience preferred)

• Content Management, Ecommerce and other marketing automation tools

• Comfortable with spreadsheets and database management

• Understand content brief requirements and objectives to create solution-based content.

• Experience with healthcare brand marketing is essential and Quebec market is an asset

• Experience using marketing automation tools such as Mail Chimp, Ecommerce and CMS platforms

• Strong understanding of SEO, UX and social media best practices

• Familiar with AI technologies and how they can support content marketing

• Experience with performance marketing tools such as Google Analytics

About Medline Canada

Medline Canada stands at the forefront of healthcare, providing expertise and a breadth of solutions for every care setting. With 550+ employees, including 100 dedicated sales and clinical professionals and eight distribution centres located coast-to-coast, Medline Canada is proud to serve the entire continuum of care.

Our Commitment to Diversity and Inclusivity

Medline Canada is committed to diversity and inclusivity and we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous peoples of North America, racialized persons/persons of colour and those who identify as women, persons with disabilities and LGBTQ+ persons.

Our commitment to Accessibility

Medline Canada is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). We endeavor to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please contact [email protected].

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.