VP of Visual Merchandise presso Fleet Farm

About Fleet Farm

At Fleet Farm, we don’t just sell products—we deliver experiences. With a legacy rooted in trust and service, we’re on a mission to elevate our brand, inspire loyalty, and bring excellence to every corner of our stores. As we continue to grow, we’re looking for a strategic, visionary, and passionate VP of Visual Merchandising to lead our in-store customer experience into the future.

Your Impact

As our Vice President of Visual Merchandising, you will be the driving force behind the look, feel, and flow of every Fleet Farm location. From shaping high-level strategies to executing flawless in-store experiences, you will bring the brand to life through compelling product presentations, optimized space planning, and powerful storytelling that connects with our customers.

You will lead a talented team and work cross-functionally with Merchandising, Marketing, Inventory, Store Operations, and more to ensure a seamless, on-brand, and customer-first shopping experience across all store formats—big box and convenience alike.

What You’ll Do

• Lead the Vision: Define and drive the visual merchandising and space planning strategy that aligns with our brand, drives customer engagement, and supports revenue growth.
• Elevate the Experience: Ensure national consistency in visual standards across all locations while allowing room for regional relevance and local storytelling.
• Cross-Functional Partnership: Collaborate with Marketing to enhance signage, category narratives, and product storytelling; partner with Merchandising and Inventory to optimize placement and sell-through.
• Bring Stores to Life: Oversee visual merchandising execution for new stores, remodels, and special projects—delivering excellence from concept to completion.
• Innovate & Optimize: Leverage data, trends, and customer insights to continuously improve product presentation, floor layouts, and planogram efficiency.
• Empower the Field: Develop scalable tools and training programs to elevate store-level merchandising and execution.
• Lead & Inspire: Build and mentor a high-performing team, set clear expectations, and foster a culture of creativity, accountability, and innovation.

What You Bring

• Bachelor’s degree in Merchandising, Marketing, Design, or related field.
• 10+ years of progressive experience in visual merchandising, including 5+ years in a senior leadership role overseeing multiple retail locations.
• Proven success in both large-format and small-format retail environments.
• Strong business acumen with the ability to translate data into impactful visual strategies.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Proficiency in Microsoft Office and visual planning tools (e.g., planogram software).

Why You’ll Love It Here

• A chance to shape the visual identity of a beloved and growing retail brand.
• The opportunity to work alongside passionate, collaborative, and driven leaders.
• A culture that values genuine connections, trusted relationships, initiative-driven innovation, and impactful integrity.
• Competitive compensation, full benefits, and room to grow.

Ready to Transform the Customer Experience?

If you’re a strategic thinker, inspiring leader, and visual storyteller who’s ready to make a big impact, we want to hear from you.

Apply now and help us bring the Fleet Farm experience to life—one aisle at a time.

Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.